Facebook has just made an improvement to its News feed by showing more text-based contents from friends and less from Pages. From now onwards text status updates from your friends get higher priority to show up in the first field of your News Feed. For Pages, photo and link posts will be the future for creating better range.
The announcement is made in Facebook’s blog, according to the blog post, this decision is taken after continuous tests on user’s posting behavior. It says, the more text-based status updates people see, the more they share. It resulted a massive increase in status updates written each day.
However, the effect was not same in the case of Pages. That’s why Facebook decided to pull back text status updates from News Feed.
Facebook also warned the Page administrators, they can expect lesser engagement on text status updates, but they may see some increases in engagement and distribution for other story types.
Facebook recommend Page admins to use direct link share instead of embedding link in a text status update, it will result more engagement as they provide a more visual and compelling experience for people seeing them in their feeds.
Image: ROBYN BECK/AFP/Getty Images