Facebook has launched a new service which aims to connecting people who living in UK flood-hit areas with a volunteer group .
Starting Wednesday, users who living in areas affected by the recent flooding log into Facebook, they will see a message on their NewsFeed, reads, “Affected by the UK floods? Flood Volunteers can connect you with people in your local area who can help.”
When the user clicks on the ‘Learn More’ button, they will be navigated to Flood Volunteers website (http://floodvolunteers.co.uk/), where users can select what kind of help they need from the volunteers. It will show a list of people/volunteers who are willing to help the victims.
“Since Facebook reaches so many people in the affected areas, my colleague Pieter and I thought a newsfeed message to direct people to the Flood Volunteer website would be a simple way to help get help to people in need. We are excited that we’ve been able to roll it out so quickly.” said Alec Muffett, a Facebook engineer.
Facebook is using geo-targeting feature in order to determine the flood affected areas. Users who are not near to these areas will not see any message.