Mark Zuckerberg has set the Internet and a good part of the real world buzzing with his public Q&A session. He said that one of the most requested and enquired about features was whether they would ever come up with a Facebook Dislike button. He had said, as far back as in December, that they were considering it, but carefully ā the acknowledgment seemed to be that there were too many people too ready to pull people down for petty reasons. With great power comes great responsibility.
This time, he said he was happy to finally announce that it was definitely in the works: something was being worked on and there would soon be something along those lines on Facebook.
Except, most people stopped reading there and didnāt go on to listen to his whole speech. What Mark Zuckerberg meant wasnāt exactly a āDislikeā button, as he made clear soon.
What is this āDislikeā Button?
He never actually said that the button would be the polar opposite of the āLikeā Button. What Mark Zuckerberg said is that right now, people have the option to Like, Share or Comment. They donāt have the option of expressing empathy or to say āOh no, thatās terrible, I really hope things get better for you!ā
If somebody posts that their dog just died, you cannot exactly āLikeā it. All you can do is ignore it, in which case you seem like a bit of a jerk, or chime in with a very inadequate āSorry, dude.ā But itās not something you should āDislikeā, either. That would be horribly insensitive ā what exactly would you be downvoting?Ā That he loved the dog enough to be publicly sad about it? That he shared his sadness on Facebook? You see where this is going.
Now imagine a natural disaster with many victims. Every time there is, there will be people posting about in on Facebook. Posts range from shock to sadness to actual victims trying to find people to support efforts. This, too, isnāt something you can āLikeā without looking like a complete idiot. You can āShareā it, but posts expressing sadness will be many. You canāt āShareā them all. And for the love of all thatās holy, you cannot āDislikeā it. You might be expressing disapproval for a very worthy and positive effort or thought.
Itās for situations like these that Facebook is developing a new button. We prefer to think of it as the āEmpathyā button until Facebook announces what it will be called.
No Downvotes for Facebook
Mark Zuckerberg, in what might have been a dig at Reddit with its famous upvotes and downvotes, specifically mentioned that Facebook will not develop into the kind of forum with multiple upvote/downvote battles. Imagine how the whole selfie thing will go down if that happens ā there will be a generation of young people with more self-esteem issues than there already are.
So if a post offends you, your option, even after this button is unveiled, will be to report and block it. You will not be able to express your disapproval publicly with the click of a button. You will, however, be able to empathise with somebody in a bad situation without sounding inane and inadequate.
We propose a new āBad Timesā etiquette: press the button and drop a private message asking if thereās any way you can help.