Web Design Trends To Watch In 2019

During 2018 as many as 29% of US-based small business enterprises did not have a professional website. The new year is upon us and brands will have to give a lot of thought to web design trends and developments considering that 2019 is set to see an increase in e-commerce sales of as much as 19.5% globally. Web design is ever-evolving with the practices, algorithms, and visuals that are popular one day, being perceived as outdated just a few months later. It is for this very reason that it’s so important to be able to distinguish between a lasting trend and a passing fad when designing a website for your brand. In order to remain relevant in a very competitive market, the following web design trends for 2019 should be taken into consideration when establishing your online presence in the new year.

Mobile first

As mobile sites are continuing to take priority away from desktop sites, it’s not surprising that many brands have adopted a ‘mobile first’ approach to their web design. In order for a website to make a lasting impression on a potential customer, it is imperative that the design allows for flexibility among various screen sizes. Historically, sites would initially be designed for a PC or laptop first with a mobile site eventually being added as an afterthought. Today, the mobile design is the starting point, with a desktop version following afterward. The reason behind this shift in design approach is the fact that mobile searches overtook their desktop counterparts in 2015, making it the most popular search method in the world for three years running.

Brighter colors

Brighter, attention-grabbing colors are predicted to be used even more liberally during 2019. Over the last couple of years, we have seen an increase in bigger, bolder colors in web design, with an increasing number of big brands opting to use their primary packaging brand colors as the main backdrop for their graphics. eBay is just one such an entity that has fully embraced striking colors with great success. Remember that, as appealing as they may be, bright colors will not be suitable for all brands. It is more important to choose a color profile that will resonate with your clients than one that is purely ‘in fashion’. When narrowing down your search it is imperative that one of the questions asked to prospective designers focuses on their ability to effectively use color throughout their designs.

Single page layouts

Both speeds and minimalistic designs are predicted to trend next year which is why single page designs (also known as pageless designs) will reign supreme. Single page design is exactly what the name suggests: a website that consists of a single page instead of many. While this may seem like a bad decision in terms of SEO optimization, the benefits far outweigh the disadvantages. Uncluttered, clean web pages are, in fact, preferred by search engines due to the fact that they can be downloaded effortlessly on mobile devices. This is brought on by a decreased amount of HTML, Javascript, CSS, and images that can slow down a site. These pageless sites have also proven to have a greater conversion rate, increasing sales for the brand.

A website has the ability to make or break a brand. By investing some time and money into having a professional website designed, your brand will not enjoy an overall image boost, but you will also see your conversion rate improve drastically.