Millennials don’t like casino games; well, certainly not as much as previous generations. Of course, it’s sometimes a thankless task to put a whole generation in one box, but let’s just say it’s a marketing headache for iGaming operators: How to attract millennials and, indeed, Generation Z, to your product?
Certainly, it’s accepted wisdom that younger generations like to spend more time online, specifically on smartphones. So, you would imagine that online casino operators have fewer problems in attracting new players than land-based ones. To an extent, that’s true. But there is also a more existential problem for casino operators; namely, the nature of the games themselves.
Thankfully, the industry is not resting on its laurels. Just because games like roulette and blackjack have stood the test of time does not mean they will be popular 20 years from now. Operators are well aware of this: The iGaming industry is a digital disruptor, and it fears that it will be disrupted itself one day.
Slots Have Evolved Spectacularly
So, what’s the solution? For a start, there has been a push towards more interactive and visually attractive types of gaming. Games like Wonder Woman, Conan, Raiders of the Hidden Realm and Heart of the Frontier offer more than just spin and win; they look and play like video games. These and other slots can be found here: www.mansioncasino.com/slots/, a site which showcases some of the best wares from developers like Playtech, NetEnt and IGT.
But there is also a move away from the idea of video slots into the realms of virtual reality. The nascent form of this is, of course, evident in live casino. Playtech, NetEnt and Evolution Gaming are all behind this, creating live streams of real games of blackjack, roulette and other classics and bringing them to your computer or smartphone.
Yet, as we mentioned earlier, having real dealer casino games might not be enough to really capture the millennial market. For that reason, we are starting to see the evolution of new games coming through the live dealer platforms. Monopoly Live is a good example of this, where parts of the game are played on an interactive 3D Monopoly board.
VR, MR and AR Key Buzzwords
As you can imagine, games like Monopoly Live are showing green shoots of VR technology, or more aptly MR (Mixed Reality). If you were to visit any of the huge iGaming convention that take place in Las Vegas and elsewhere, VR, MR and AR (Augmented Reality) are the most frequent buzzwords. For the last several years, these iGaming developers mentioned above have been pushing for tech innovation in these areas. The endgame is not yet in site, but it is getting very close.
Other global trends can influence iGaming, of course, and none more so than the gaming world. Gaming phenomena like Fortnite and eSports have opened people’s eyes to the idea of being paid for being talented at computer games, and it has caused the traditional casino industry to take notice. Already several companies have released skill-based casino games, or at least prototypes of them. These are more like eSports than roulette or blackjack, and you should expect them to be more widely available as we hit the 2020s. So, that’s just a flavour of where the iGaming industry is going. There will always be a place for poker, roulette, blackjack et al, but a wider range of casinos will still be on the cards. Will it be enough for an insouciant generation of millennials to part with their money? We really don’t know.