Meta adds ‘Sharing to Reels’ feature to share videos directly from third-party apps

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Short videos are something that has gained popularity for some time now. These have the ability to increase your reach and you can also explore your creativity using platforms that promote creating and sharing short videos.

Meta announced on Tuesday that it is integrating a ‘Sharing to Reels‘ feature on its social media platform Facebook which will enable creators to share their videos from third-party applications directly to their Facebook accounts. The Reels feature was only available on Instagram first and was recently introduced to Facebook worldwide.

This new feature will be displayed as a button on third-party applications and will also incorporate editing features and tools like audio, texts, stickers, effects, and more. Using this feature will also allow creators to share their creations with the help of one click instead of going through the process of downloading their content and uploading it later.

Meta also highlighted third-party applications like Smule, VivaVideo, and Vita who have integrated this feature into their apps. As Reels was identified as the fastest-growing content which is available in more than 150 countries globally, this feature was launched in an attempt to increase creators’ reach and increase the awareness of Reels as a platform.

This will also help Reels become a go-to option for creators to create, find the right audience, and monetize through it. “We’re focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content,” shared John McCarthy, the Director of Product Management at Meta.

“We’re focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content”

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Although Reels is like a direct copy of TikTok, the company mentioned during its Q4 2021 report that it is the biggest contributor to the growth of Instagram and is growing quickly on Facebook too. The company is set to increase the popularity of Reels while competing with the app.

The gameplay of the company with Reels is very similar to what it did with Stories. Stories were not a big hit on Facebook but they certainly gained a lot of traction on Snapchat and Instagram. By commoditizing Stories on all the apps of Facebook, the company took the uniqueness out of it.

Similarly, the company can make sure that Reels are spread as wide as they can, and if all the functionalities will be available on Facebook and Instagram then users will not bother downloading an entirely different app for the same features.

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The features Meta is introducing to widen its reach have the potential to encourage content creators in expanding their reach and investing more into exploring their creative side.

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