If you have a fashion bug in you and you have wondered, how would I dress the digital version of me, then Meta has the answer for you.
The CEO of Meta, Mark Zuckerberg announced that the company is going to start its own digital marketplace. This digital marketplace in Metaverse will sell clothes and will boast big brands such as Prada, Balenciaga, and Thom Browne. Coincidentally, when Meta changed their name they tweeted at Balenciaga saying “Hey @Balenciaga, what’s the dress code in the metaverse?”. And now that the brand is in partnership with Meta, Balenciaga CEO Cedric Charbit stated that
“When Meta tweeted, we were instantly into it. Web3 and Meta are bringing unprecedented opportunities for Balenciaga, our audience, and our products, opening up new territories for luxury.”
Meta is coming out with its online fashion store next week. Mr. Zuckerberg and Eva Chen who is Instagram’s vice-president of fashion partnerships even flaunted a few of the fashion options on Instagram Live. These clothes will be available for your digital avatar in the Metaverse and you can customize them as you want. Maybe a digitally-rendered, cooler version of yourself, the sky is the limit here.
The store will offer you branded clothes which you can buy for your character using real money. With this, your digital versions can be dressed the way you want, across Instagram, Facebook, and Messenger. Balenciaga, Prada, and Thom Browne are the first big fashion brands that are going to come aboard the Metaverse fashion ship when it’ll launch. Users will still be able to access the current free clothing items.
The items in the store will range from $2.99 to $8.99 and of course the price fluctuates according to the brand name. Mark Zuckerberg talked about their new project and said, “We want to create a marketplace so creators, over time, can design clothing and sell it. A lot of the dream is to make it accessible to anyone.”
Users from The United States, Canada, Thailand, and Mexico will be the first ones that will get to use these features. Meta plans to expand with more brands and also bring the touch of virtual reality to it with the help of its Quest headsets.