Previously, in November, ByteDace, the parent company of TikTok had filed for a trademark for ‘TikTok Music’ in Australia. Now, according to the filing reported by The Insider, the company filed for a Trademark for ‘TikTok Music’ in May, in the U.S. Patent and Trademark Office.
According to the filing, this trademark would allow users to share, download, buy, play, recommend, playlists, comment on music, and a lot more on an application or service. Among a lot of other features, this application has been filed for, “providing online non downloadable videos, non-downloadable audio, still and moving images featuring music, songs, lyrics and presentation of online music videos via mobile device.” This also includes live-streaming music audio and video.
this application has been filed for, “providing online non downloadable videos, non-downloadable audio, still and moving images featuring music, songs, lyrics and presentation of online music videos via mobile device.”
TikTok Music will not be the first time that ByteDance will explore music streaming. In 2020, the company launched a music streaming application, Resso in India, Brazil, and Indonesia. This trademark filing also includes the description of some features that are similar to the Resso app.
Reports also suggest that ByteDance uses TikTok as a platform to drive traffic to its music streaming application in Brazil. The application essentially comes with a button that redirects you to Resso if you want to listen to the full version of a song.
According to data from Sensor Tower, the Resso app received 42.3 million downloads from Google Play and the App Store From January to May 2022. This not only suggests the popularity of this music application but also the potential that TikTok Music may hold. Although there is no guarantee that TikTok Music will be replicated according to Resso but it is definitely worth seeing.
After giving Meta the jitters, that lead the company to follow a full-fledged ‘TikTok’ way, a music streaming application sounds like a threat to the existing big players in the market. When a song becomes popular on TikTok, users turn to music streaming platforms to listen to the full version of it but this may be a game changer.