Many brands and businesses have already entered the world of NFTs, and metaverse in some way or the other. Now, German automobile and motorcycle manufacturer, BMW has applied to trademark its logo for NFTs and entering the metaverse. This isn’t the very first time that the company has ventured into virtual reality.
According to trademark attorney Mike Kondoudis, the application that has been filed by the automobile company covers downloadable multimedia files that contain artwork, text, video, and audio that is featuring vehicles, vehicle accessories, clothing, vehicle part, etc. Along with this, it also covers downloadable computer programs, computer games, VR headsets and glasses, etc.
BMW wants to offer retail online store services for, virtual toys, virtual vehicles, virtual footwear, virtual clothing, and virtual bags. The company will use NFTs in order to authenticate these virtual assets.
In the other application, BMW wants to offer retail online store services for, virtual toys, virtual vehicles, virtual footwear, virtual clothing, and virtual bags. The company will use NFTs in order to authenticate these virtual assets.
He also confirmed that the company filed for three patents at the United States Patents and Trademarks Office on November 25th. He also shared the news on his Twitter. Many other automobile manufacturers have also entered the Web3 world like Porsche, Nissan, etc.
At the beginning of 2022, the Middle Eastern subsidiary of the company launched a unique NFT project, ‘The Sound of Museum.’ Before that, in 2021, it unveiled JOYTOPIA, a virtual world that was built to explore during the 2021 IAA Mobility.
Like BMW, it is certain that more and more brands will enter the metaverse and NFT space in order to establish their brand presence and also maintain their originality in the virtual world. Filing for patents and trademarks is usually the first step to ensure that nobody can steal your brand’s identity whether you are in the physical world or the virtual world.