Elon Musk, the owner of Twitter, recently tweeted about a rebranding effort. He announced that Twitter will be renamed “X” and mentioned that an interim “X logo” will soon replace the Twitter bird logo. Musk’s tweets about the rebranding began around 12 AM ET and continued for several hours. He expressed his plans to bid farewell to the Twitter brand and gradually phase out any references to birds.

Musk also shared that the rebranding would go live worldwide the following day if a suitable “X logo” was posted that night. Throughout his tweets, he hinted at the impending change, using phrases like “Deus X” and engaging with users discussing the topic. He even participated in a Twitter Spaces session, remaining silent until confirming the logo change and stating they would remove the Twitter logo from the building with blowtorches.

Additionally, it’s reported that Musk sent an email to Twitter employees informing them of the company’s transition to “X” and stating it would be his last email from a Twitter address. The email was assumed to refer to the logo change since Twitter’s business had already been renamed X Corp.

The story of X Corp

In a surprising turn of events, recent court documents submitted in California have hinted at a significant change in Twitter’s status as an independent entity. According to the filings, Twitter Inc. no longer exists as a separate company, as it has been merged into a private corporation called X Corp. This new entity, incorporated in Nevada, now holds Twitter’s operations and assets, with its main headquarters situated in San Francisco, California.

The merger, officially recorded on March 15, came as a revelation to the public and industry observers. Moreover, the court filings unveiled that the prominent entrepreneur and business magnate, Elon Musk, serves as the president of both X Corp and its parent company, X Holdings Corp. The latter was established in March, hinting at further strategic developments within Musk’s business ventures.

The implications of this merger and Musk’s involvement have sparked curiosity among investors and Twitter users alike. With Twitter’s transformation into a subsidiary of X Corp, questions arise about the future direction of the social media platform and how this integration may impact its services and operations.

As the legal and corporate landscape undergoes shifts with this significant merger, observers eagerly await official statements from the involved parties to gain a deeper understanding of the motivations behind the decision and the potential ramifications for Twitter’s future trajectory under the umbrella of X Corp. The merger marks a noteworthy development in the ever-evolving tech industry and is likely to be closely monitored by stakeholders in the coming months.

Following this, Twitter CEO Linda Yaccarino shared the same logo, expressing enthusiasm for the rebranding and stating, “X is here! Let’s do this.” It appears that the chosen logo is now being used as Elon Musk’s profile picture on Twitter.

X is here! Let’s do this. pic.twitter.com/1VqEPlLchj

— Linda Yaccarino (@lindayacc) July 24, 2023

To stay updated on any real-life rebranding efforts or logo changes by Twitter or any other company owned by Elon Musk, it’s recommended to follow official announcements and credible news sources.

The rebranding of Twitter to “X” appears to have elicited mixed reactions from users. While some of Elon Musk’s fans are supportive of the change, long-time users of the messaging service seem less enthusiastic. One such user is Marques Brownlee, who has been on Twitter since 2009. Brownlee stated that he would continue to refer to the platform as “Twitter” despite the rebranding. In response to Brownlee’s comment, Musk cryptically remarked, “Not for long,” suggesting that he may be determined to establish and popularize the new name “X” for the platform, even if some users resist the change.

The new logo for the rebranded “X” is a GIF that was initially posted by Twitter user Sawyer Merritt, who offered it as a suggestion for the logo. Elon Musk pinned this GIF and mentioned that it was previously used for Merritt’s discontinued podcast. However, Musk also stated that he would be going with a “minimalist art deco” logo but might make further refinements to it later.

Not for long

— Elon Musk (@elonmusk) July 23, 2023

Twitter announced that it would be limiting the number of direct messages (DMs) for non-paying users. Additionally, a LinkedIn-like hiring feature has been introduced for Verified Organizations, enabling them to utilize the platform for recruitment purposes. Moreover, Musk revealed plans for a new feature that would allow users to post “very long, complex articles” on the site. This feature, reportedly called “Articles,” was initially referred to as “Notes,” which coincidentally shares the name with the article site Substack’s Twitter clone, which had a noteworthy debut.