15 Best B2B SaaS SEO Experts Today


Given the increasing challenges in the digital environment, B2B businesses often struggle to maintain a strong online presence or even turn a profit. With changing search algorithms and rising competition, securing consistent organic traffic and lead generation becomes a daunting task.

In situations like these, it’s often best to go with seasoned experts who have helped similar businesses secure sustainable growth. B2B SaaS SEO experts are refined specialists with a demonstrated history of inciting increases across multiple areas, like MRR and ROI, of a B2B company. 

These experts have the skills, wealth of experience, technical resources, and invaluable expertise devoted to achieving amazing results. However, with a saturation of SEO experts in the market, a list of the best 15 is necessary so that you can conceptualize their offerings and compare them to your business goals. 

So, without further ado, here are the 15 best B2B SaaS SEO experts who are dominating the industry.

  1. Alexej Pikovsky

Alexej Pikovsky is the founder of NUOPTIMA, an award-winning SEO agency based in Europe. Under his leadership, the agency has grown, employing a team of 40 SEO professionals who cover various areas of digital marketing, including content creation, email marketing, and pay-per-click advertising. Since its inception, NUOPTIMA’s revenue has increased notably and has received several industry recognitions.

Before establishing NUOPTIMA, Pikovsky began his career in investment banking at Nomura in London. He then moved into the venture capital and private equity sectors, gaining experience with Delin Ventures. This background provided him with insights into various business models and the nuances of fundraising.

In late 2019, Pikovsky ventured into the CBD industry by starting a marketplace, emphasizing the importance of SEO for success in this sector. Following this, NUOPTIMA was founded, and further capital was raised for the development of alphawellbrands.com, a collection of internet-based businesses.

Beyond his business endeavors, Pikovsky is also involved in initiatives to share knowledge in the digital marketing sector. One such endeavor is the SEO Accelerator program, which offers insights into the industry and aims to attract new clients. Additionally, his expertise in growth strategies has led to discussions on various topics like agency acquisition, further enhancing his reputation in the SEO domain.

  • Company: NUOPTIMA
  • Specialization: SEO, Digital Marketing, eCommerce
  • Based in: London, United Kingdom
  • LinkedIn Profile: /alexej-pikovsky
  1. Aman Ghataura

Aman Ghataura is experienced in promoting growth for B2B service providers and SaaS businesses. As the Head of Growth at NUOPTIMA, Ghataura has managed budgets of over $3m in paid ads, coordinated several sales calls, and contributed to an agency reaching £1m ARR within 18 months.

Ghataura’s educational background is as impressive as his professional achievements. He is an alumnus of Imperial College London, where he completed his MSci in Physics. This strong academic foundation has undoubtedly played a significant role in his analytical approach to SEO and digital marketing.

In addition to his role at NUOPTIMA, Ghataura conducts workshops on organic strategies and actively engages with the digital marketing community. He shares insights on various platforms, such as LinkedIn and NUOPTIMA’s YouTube channel, discussing topics like forecasting ROI from SEO.

  • Company: NUOPTIMA
  • Specialization: B2B Marketing, SEO, Email Marketing, eCommerce, Webinar Funnels
  • Based in: London, United Kingdom
  • LinkedIn Profile: /amangrowth
  1. Viktor Bartak

Viktor Bartak has over 15 years of experience, with a particular emphasis on B2B SaaS SEO. He is currently the Head of SEO at NUOPTIMA, where he develops and applies strategies to increase online visibility and organic growth. Bartak’s contributions have been tremendous as he has helped them receive several recognitions in the industry, including the Best B2B SEO Campaign 2022 title at the UK Search Awards.

One of Bartak’s notable achievements is identifying and making swift changes that lead to rapid traffic growth. For example, he worked with a client to address non-indexed pages by Google. After applying the necessary technical solutions and updating with quality content, there was a significant increase in keywords and a 45% traffic uptick within a short period compared to the preceding 28 days.

Bartak also shares his knowledge and insights on social networking platforms, showcasing his understanding of SEO’s role in business expansion. He is a part of Alphawell Brands, which is a team of professionals who focus on building and expanding global brands.

  • Company: NUOPTIMA
  • Specialization: SEO, Digital Marketing
  • Based in: London, United Kingdom
  • LinkedIn Profile: /viktor-bartak
  1. Lisa Mazharova

Lisa Mazharova specializes in producing SEO content for various businesses across Europe and globally. She has an MSc in Biochemistry from the University of Maryland, which provides her with a combination of scientific knowledge and ingenious content-creation capabilities. For the last 10 years, she has focused on understanding Google’s algorithms to create effective SEO-optimized output.

Furthermore, Mazharova leads a team of 30 SEO writers from different parts of the world. Her guidance ensures that her team stays updated with evolving search engine algorithms and industry trends. Together, they work with over 20 clients across different sectors. This isn’t all. One significant project that Mazharova managed was the creation of 105 pages of technical content for a cybersecurity firm within a span of four months. Several of these pages currently rank on Google’s first page. 

Simply, with her experience, Mazharova has become adept at identifying material that aligns with diverse client requirements. Her proficiency extends to keyword research, competitor analysis, and understanding of Google Analytics.

  • Company: NUOPTIMA
  • Specialization: SEO, Content Strategy
  • Based in: Ukraine
  • LinkedIn Profile: /lisa-mazharova-095a47134
  1. Neil Patel

Neil Patel is a popular SEO expert with several boot camps and courses for aspiring content writers and experts. He might be one of the most celebrated SEO gurus today, but Patel began his journey in digital marketing with a job board named Advice Monkey. After allocating $5,000 to the development of the site, he identified the importance of marketing for its success. However, it was his unsatisfactory experiences with several other firms that inspired him to handle the marketing aspect himself. 

Years later, Patel and his business partner founded Crazy Egg. Though they encountered some initial funding challenges, Crazy Egg eventually became profitable. Following this, they started other software ventures, including KISSmetrics, which was subsequently acquired.

Today, NeilPatel.com is a resource for businesses and marketers looking to enhance their online presence. The website regularly updates with multiple posts weekly and continues to improve its SEO software, Ubersuggest. Patel has also set up digital marketing agencies worldwide, employing over 400 individuals who support businesses in their web-based advertising efforts.

  • Company: Neil Patel Digital
  • Specialization: SEO, Digital Marketing
  • Based in: Nevada, USA
  • LinkedIn Profile: /neilkpatel
  1. Ann Smarty

Ann Smarty is a well-recognized figure in the digital marketing industry, especially known for her expertise in SEO. She is the founder of MyBlogU, a platform designed to help content creators brainstorm and develop ideas collaboratively. One of her most significant contributions to the SEO community is the creation of the popular tool SEOsmarty, which has garnered considerable attention for its utility in link-building and content marketing strategies.

In addition to her entrepreneurial endeavors, Ann is an esteemed author and has written extensively on various digital marketing topics. Her articles can be found on leading industry websites, and she’s frequently invited as a guest speaker at conferences.

Simply, her dedication to sharing knowledge is evident in the comprehensive guides and tutorials she’s produced over the years. Ann’s strategies often emphasize the importance of organic growth, white hat practices, and audience engagement.

  • Company: Internet Marketing Ninjas
  • Specialization: SEO and Digital Marketing
  • Based in: New York, USA
  • LinkedIn Profile: /annsmarty
  1. Hazel Jarrett

Hazel Jarrett, based in the UK, is a digital marketing consultant and the driving force behind SEO+. She began her career in website optimization 20 years ago with a local web company. Over time, she has expanded her knowledge of SEO, helping businesses improve their online presence and increase conversions and MRR. 

Jarrett has also developed various resources and courses aimed at making SEO more accessible to a wide range of users. Among her offerings is the SEO Accelerator, a tool designed to aid business owners in understanding and improving their online practices.

Moreover, through platforms like LinkedIn, Hazel shares valuable insights and updates on SEO, providing a glimpse into her extensive knowledge and commitment to staying abreast of the ever-changing SEO trends. Simply, her input in the field reflects a blend of technical acumen and strategic thinking.

  • Company: SEO+
  • Specialization: SEO, Sales, Content Marketing
  • Based in: Newton Abbot, United Kingdom
  • LinkedIn Profile: /seo-consultant-hazel-jarrett
  1. Tom Crowe

Based in London, UK, Tom Crowe is a freelance SEO consultant serving clients internationally in regions like the US, Canada, Germany, Australia, and New Zealand. Operating online, Tom provides his services at competitive rates while ensuring quality optimization.

Having spent over eight years in the SEO field, Crowe specializes in technical and on-page SEO, competitive analysis, and keyword research, among other areas. In addition to this, Crowe is also noted for sharing his professional insights and tips on his blog, where he discusses various SEO and digital marketing techniques, providing a platform for readers to learn and engage with the latest topics in the SEO realm​.

Client feedback for Crowe has generally been positive, highlighting his attention to detail, in-depth approach to SEO, and the tangible results of his work. Simply, his work is geared towards ensuring effective site optimization that aligns with the unique requirements and goals of each client​.

  • Company: Tom Crowe Digital (TCD)
  • Specialization: SEO, PPC, eCommerce
  • Based in: London, United Kingdom
  • LinkedIn Profile: /tom-crowe-freelance-seo-specialist-london/
  1. Danny Sullivan

Danny Sullivan’s journey began much before his association with Google. Notably, he founded Search Engine Watch in 1997, a pioneering online publication dedicated to covering search engine marketing. This venture was one of the earliest of its kind, shedding light on the then-nascent field. 

Additionally, Danny Sullivan was the brain behind the launch of Search Engine Strategies, one of the earliest trade shows focusing on search marketing, further establishing his expertise and contributions to the field​.

Transitioning from his initial roles as an analyst and journalist, Danny Sullivan took up a pivotal position at Google, with the goal of educating the public about the intricacies of search technology. To this end, his role encompasses exploring and elucidating issues that may arise in search, as well as collecting feedback from the public to help foster solutions. 

  • Company: Google
  • Specialization: SEO and Digital Marketing
  • Based in: California, USA
  • LinkedIn Profile: /dannysullivan
  1. Barry Schwartz

Barry Schwartz founded the Search Engine Roundtable, a platform where professionals and enthusiasts share the latest news and discussions in the digital marketing field. Schwartz’s experience and his analytical approach have made the platform a notable resource for many professionals.

Schwartz also serves as the News Editor at Search Engine Land, an established online publication, which reflects his dedication to informing the digital marketing community. Moreover, he frequently shares his expertise through various articles and presentations, adding to the broader understanding of advertising trends and practices.

In terms of awards, Schwartz has bagged a handful. In 2018, he was recognized with the U.S. Search Personality of the Year award. The next year, he received the Outstanding Community Services award from Search Engine Land, acknowledging his contributions to the industry.

  • Company: RustyBrick, Inc.
  • Specialization: Web Design, SEO, eCommerce
  • Based in: New York, USA
  • LinkedIn Profile: /rustybrick
  1. Olaf Kopp

Olaf Kopp is the co-founder and the Chief Business Development Officer (CBDO) at Aufgesang GmbH, a web marketing agency in Germany. Since 2014, he has overseen the company’s SEO operations and led it to great heights. Kopp also has experience in PPC advertising campaigns and has spearheaded some successful campaigns for B2B SaaS brands. 

Outside of his work at Aufgesang, Kopp has been involved in co-organizing SEACamp Jena, an event focused on search engine advertising. Plus, he has served as a lecturer at Steinbeis University from 2013 to 2018, teaching topics such as SEO and content creation. 

He also led seminars at IHK Hannover on Google Analytics and Google AdWords from 2010 to 2015. Simply, Kopp actively engages with the wider SEO community, participating in talks, podcasts, and interviews on various topics within the field.

  • Company: Aufgesang GmbH
  • Specialization: SEO, SMM, Advertising
  • Based in: Hannover, Germany
  • LinkedIn Profile: /olafkopp
  1. Patrick Langridge

With a background rich in PR and media production, Patrick Langridge has made a successful transition to the field of SEO. He currently serves as the SEO Director at Screaming Frog, a well-known search marketing agency located in Henley-on-Thames, UK. In this capacity, his responsibilities encompass providing top-notch technical SEO services to a diverse client base. 

Langridge’s expertise primarily revolves around understanding the intricacies of search engine algorithms and leveraging this knowledge to enhance website visibility and ranking. Moreover, he has been featured in a blog series titled “The Making of A Marketer” on clockworkTalent, where accomplished digital marketing professionals share their career journeys mymedic.es to inspire job seekers, aspiring freelancers, and entrepreneurs. 

In addition to this, he has also penned an acclaimed article discussing the phenomenon of Google bombing, showcasing his expertise and understanding of the dynamics of search engines

  • Company: Screaming Frog
  • Specialization: SEO, Creative Content, Digital PR
  • Based in: Greater Reading Area, United Kingdom 
  • LinkedIn Profile: /patrick-langridge
  1. Arek Estall

Arek Estall’s journey commenced with establishing All Trousers, which he nurtured and expanded over a span of six years. This agency catered to the distinct needs of various clients, helping them enhance their online visibility and engage their target audiences more effectively. Today, his consultancy services extend not just within the UK but also to international clients. 

More specifically, he is an established SEO and UX consultant based in Cardiff, with a specialization in B2B, technical, and professional markets, particularly assisting companies with a turnover of £10m or more. Simply put, with a solid background in marketing spanning 15 years and over a decade in SEO, Estall’s consultancy services reflect a blend of commercial awareness and ingenuity. 

He has also worked with notable names in the industry, like Fujitsu, Wales Millennium Centre, and the CBI. This highlights his capability to engage with high-profile clients and deliver results.

  • Company: Freelance SEO Consultant
  • Specialization: SEO, Digital Marketing, Advertising
  • Based in: London, United Kingdom
  • LinkedIn Profile: /arekestall
  1. Aleyda Solis

This internationally recognized digital marketing consultant is the founder of Orainti, a successful boutique SEO consultancy. Boasting over 15 years of professional experience, Solis has collaborated with a diverse array of clients, ranging from well-established brands to rapidly expanding startups, aiding them in enhancing their organic search visibility, driving traffic, and increasing conversion rates.

In addition to her consultancy work, Solis is also the author of a popular newsletter titled #SEOFOMO and has authored a book for SEO in Spanish. Her expertise has made her a regular speaker on the industry event circuit, where she has shared her insights at prominent conferences such as INBOUND, SMX, Pubcon, Mozcon, SearchLove, and BrightonSEO, among others.

Solis’s noteworthy contributions to the SEO community have earned her various recognition, including the prestigious title of European Search Personality of the Year in 2018. Furthermore, Forbes has acknowledged her as one of the top 10 online marketing experts worth following.

  • Company: Orainti
  • Specialization: SEO, Newsletters, Email Marketing
  • Based in: Madrid, Spain
  • LinkedIn Profile: /aleyda
  1. Kurt Wood

Kurt Wood has collaborated with well-known entities such as Trustpilot, Calm for Business, LiveRamp, Akamai, and Webhelp, in addition to numerous enterprise eCommerce brands. However, in his capacity as a freelance consultant, Kurt primarily engages in website growth projects, with a primary focus on early-stage startups, particularly those within the SaaS and other B2B tech sectors.

Wood possesses a keen understanding of the unique SEO challenges that startups encounter. Notably, he is not confined to a strategic role; he actively engages in hands-on tasks such as content creation, technical fixes, and other practical aspects.

Essentially, Wood has played a pivotal role in aiding numerous businesses in achieving substantial growth in unbranded search traffic, elevating their rankings in the top three for various queries, and realizing immediate traffic increases through technical enhancements. 

  • Company: Freelance
  • Specialization: SEO, Content Strategist
  • Based in: London, United Kingdom
  • LinkedIn Profile: /kurt-wood-31b8b0aa


In conclusion, the world of B2B SEO is undoubtedly a dynamic and ever-evolving landscape where staying ahead of the curve is crucial for success. In our exploration of the 15 best B2B SEO experts from around the globe, it’s abundantly clear that these professionals are not just experts in their field; they are the driving forces behind the growth and visibility of countless businesses.

They not only shape the future of search engine optimization but also empower businesses worldwide to reach new heights in their online endeavors. Their dedication, innovation, and proven track records make them indispensable assets for any B2B enterprise seeking to thrive in the competitive online landscape.

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