Flohaan: Kouser Dharmavaram levels up the gifting game in the work culture


Today, we have a startup founded by a dynamic women entrepreneur Kouser Dharmavaram with a passion for curating exquisite and unique gifts. With a lot of interest in details and a love for all things luxurious, Flohaan offers a carefully rectored selection of high-end gifts that are perfect for any occasion. With a commitment to exceptional customer service and a focus on creating memorable gifting experiences, Flohaan is sure to become the go-to destination for those seeking the ultimate in luxury gifting.

Flohaan, with a view to delivering high-quality gifts at an affordable price, was initiated in 2022. The company is committed to using sustainable and ethical practices in its operations, ensuring that each gift is not only luxurious but also environmentally conscious. With a focus on empowering women and promoting sustainability, this luxury gifting startup is not only changing the way we think about gifting but also creating a positive impact on society.

Let’s hear the story and experience of the founder by herself.

Can you tell us a little bit about you and your background?

My name is Kouser Dharmavaram, and I was born on October 29, 1991, and raised in ATP. I hold a PG Degree in M.Com (MIB) from Bangalore University and began my career as an HR in Bangalore, Karnataka, in 2015. After working for three years, I joined ITC INFOTECH to gain exposure to the culture of an MNC company and advance my career as an HR executive. When I noticed a shortage of affordable luxury gifting options in the market, I was inspired to create a company that would provide unique and personalized gifts at reasonable prices. This led me to establish Flohaan in 2022. At Flohaan, we differentiate ourselves from other luxury gifting companies by providing customized surprise gift experiences that are tailored to the recipient’s interests and preferences.

What inspired you to start a luxury gifting business?

The idea for Flohaan came from my personal experiences with gifting and the joy it brings to both the giver and receiver. However, I noticed that there was a lack of affordable luxury gifting options in the market, and this inspired me to create a company that would offer unique and personalized gifts at affordable prices.

What makes your gifting service unique compared to other luxury gifting companies?

At Flohaan, we offer a surprising concept that sets us apart from other luxury gifting companies. We work with our clients to create surprise gift experiences that are tailored to the recipient’s interests and preferences, making the gifting experience even more memorable and special.

Who is your target audience for your luxury gifting service?

Our target audience is anyone who wants to give a unique and personalized gift to their loved ones, friends, or colleagues. We cater to individuals and corporate clients who are looking for luxury gifting options that stand out and make a lasting impression.

How do you market your luxury gifting service?

We use a combination of online and offline marketing strategies to reach our target audience. This includes social media marketing, email marketing, influencer marketing, attending events and exhibitions, and partnering with other companies and organizations to offer our luxury gifting services.

How do you maintain the quality and consistency of your products and services while scaling up your business?

We have strict quality control processes in place to ensure that our products and services meet our high standards. We also invest in training our staff and implementing standard operating procedures to maintain consistency and quality as we scale up our operations.

How do you plan on scaling your business in the future?

We plan on scaling our business by expanding our product offerings, targeting new markets, and leveraging technology to offer personalized and unique gifting experiences to our clients. We also plan on expanding our team and operations to meet the growing demand for our services.

What are your plans for the future of your luxury gifting startup?

Our plans for the future of Flohaan include becoming a leading luxury gifting and surprising concept company in the market, expanding our operations globally, and continuing to innovate and offer unique and personalized gifting solutions to our clients.

What has been the biggest challenge you have faced as a women entrepreneur, and how did you overcome it?

As a women entrepreneur, one of the biggest challenges I have faced is breaking into a male-dominated industry. However, I have overcome this by staying focused on my goals and building a strong support network of mentors and peers who have helped me navigate the challenges of entrepreneurship. (https://nelsonjsalon.com)

As a founder, what did you learn?

As a founder, I have learned the importance of perseverance, resilience, and being adaptable to change. I have also learned to embrace failure as an opportunity to learn and grow, and to surround myself with a team that shares my vision and values.

What advice would you give to someone who is just starting out in the luxury gifting industry?

My advice to someone starting out in the luxury gifting industry is to focus on offering unique and personalized gifting experiences that stand out in the market. It’s important to be creative, innovative, and to stay up-to-date with the latest trends and technologies in the industry. Building a strong network of mentors and peers who can provide guidance and support is also crucial to success in the industry.

With exceptional customer service, customization options, and a dedication to creating unforgettable moments, Flohaan is set to become a leader in the industry and a go-to destination for those seeking the ultimate in luxury gifting. Whether you’re looking for the perfect gift for a loved one or a unique corporate gifting solution, Flohaan is sure to impress with its exquisite selection and personalized service.

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