Monday, February 26, 2024

Want to maximize your marketing potential? Try AI-powered content and image generators!

AI in Daily Life: AI is already a part of our daily lives, from the AI-powered Google Maps that help us navigate complex traffic to the facial recognition technology that unlocks our phones. AI is also transforming many industries, including healthcare and finance.

Companies like Jarvis Invest and FitnessAI are using AI to provide personalised services in a matter of minutes that were once only available from skilled professionals. For instance, Jarvis Invest offers AI-powered personalised stock advisory services, while FitnessAI can chart out personalised gym training programmes to keep you fit. And with Lensa AI, anyone can easily enhance their photos with ready-made filters, remove backgrounds, and more. However, the recent ChatGPT wave has brought AI to the forefront, enabling even the common person to excel in their job. Marketers, in particular, have begun to aggressively employ AI. As I am working on a bootstrapped startup, it is crucial for me to keep an eye on such technologies and utilise AI tools to help grow my project with as little money as possible. In this blog, we’ll explore some of the AI tools that can transform the way you work in creating content and generating dynamic visuals for your campaigns.

Streamlining Content Creation with AI

In today’s fast-paced world, marketers are constantly challenged to create engaging and relevant content that resonates with their target audience. But the process of identifying topics based on search volume, researching and writing them with the right keywords, and ensuring the content is aligned with the brand’s messaging and tone can be time-consuming and overwhelming. Fortunately, with the advent of AI-powered writing tools like ChatGPT, ChatSonic, and QuillBot, marketers can now streamline the content creation process and create high-quality content in a fraction of the time.

Importance of Clear Prompts for AI-Generated Content:

However, it’s important to note that while AI can assist in generating content, it cannot produce the desired results on its own. Inputs are crucial, and the more detailed and specific the inputs, the more accurate and relevant the output will be. Marketers need to provide clear prompts to the AI, just like briefing an agency to work on a campaign idea. These prompts may include information about the brand’s history, communication background, target audience, key message, USPs, and tone. Here’s an example with the same prompt on both platforms for you to decide:

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ChatSonic
ChatSonic
ChatGPT
ChatGPT

Comparison of AI Writing Tools:

Among the available AI-powered writing tools, ChatGPT and ChatSonic are popular choices. While ChatGPT offers a free version based on the GPT-3 structure and a paid version based on the more evolved GPT-4 model, ChatSonic’s free plan allows users to ask queries up to 10,000 words and even generates images in its paid version. QuillBot, another AI-powered writing tool, also offers a free version with a range of features to refine and improve the quality of the content.

Customizing AI Persona for Tailored Experience:

One of the standout features that users enjoyed about ChatSonic was its ability to customize the persona of the AI assistant. For example, if you wanted to create songs or poems, you could switch to the poet persona. Or if you were planning a trip, you could use the travel guide persona to get personalised recommendations and itinerary planning assistance. This feature allowed users to have a more tailored and engaging experience with the AI assistant, depending on their specific needs and interests.

AI-Assisted Translation for Global Reach:

AI can assist in translating your copy into any desired language. However, manual intervention is necessary to ensure accurate translations, as AI may not understand certain phrases or idioms. To avoid mistranslations, include clear prompts and avoid using English words or phrases that may not be understood in the target language.

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Revolutionizing Content Creation with AI:

AI-powered writing tools have revolutionized the content creation process, making it faster, more efficient, and accessible to everyone. By providing clear prompts and leveraging the power of AI, marketers can create engaging and relevant content that drives results and resonates with their target audience.

Introduction to AI-Powered Image Generators

Marketers usually rely on stock photo portals for their visual needs, but these portals often come with subscription fees, which may not always meet your needs. However, with AI-powered platforms like StockimgAI, Dall-E, and DeepAI, you can generate your own visuals for free. These platforms offer a range of variations for a single image, including real photos, digital art, line art, 3D art, oil paintings, and more. The inputs that you provide to these platforms are crucial in determining the type of output you receive.

Results from StockimgAI and Dall-E:

StockimgAI and Dall-E are two such AI-powered image generators that allow users to create high-quality images for their visual projects. Dall-E offers 50 free credits for new users for their first month, while StockimgAI provides a single credit for trying out their feature post. Both platforms offer variations of a single image, and users can compare outputs and select the most realistic and accurate images for their needs.

The prompt: In the scorching summer heat, a 15-year-old Indian girl stands in front of an ice cream parlour called “TriCone.” She is dressed in a fork-coloured dark blue and black outfit and holds a rapidly melting ice cream cone in her hand. The girl is facing the camera, with a wide-angle view capturing the shop’s name in the background. As she takes a bite of the cone, the ice cream starts to drip down her hand, and she tries to catch it with her tongue. The background is slightly blurred, but the ice cream shop’s name is visible in the frame.

StockimgAI vs Dall-E

Credit System for AI-Powered Image Generators

The credit system offered by these AI-powered image generators allows users to easily create high-quality images for their creative or visual projects. Each credit can be used to generate an original image prompt, which returns up to four images, or an edit/variation prompt, which returns three images. While StockimgAI’s subscription provides ample opportunities to fully utilize its capabilities, it would be helpful to have more free credits for exploring the platform and testing different image outputs. By paying for more credits, you can experiment with different parameters and find the most realistic and accurate images for their needs.

In conclusion, AI-powered content and image generators can help marketers streamline their content creation and generate dynamic visuals for their campaigns. AI-powered writing tools like ChatGPT, ChatSonic, and Quilbot can make the content creation process faster and more efficient, but it’s important to provide clear prompts to ensure accurate and relevant output. AI-powered image generators like StockimgAI and Dalla-E offer a range of variations for a single image, but the inputs provided by the users are crucial in determining the type of output they receive. By leveraging the power of AI, marketers can create engaging and relevant content that resonates with their target audience and drive results for their business.

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