In the past couple of years, digital marketing and content creation have become increasingly important for every business. Taking a wild guess, this trend may not stop here and we may see new advancements in these fields. The business that adapts to the changes in this field may thrive and others may be left behind in this rat race.
HYPD or HYPD Marketing Technologies is a startup founded in 2020 by Ashwarya Garg and Akshay Bhatnagar. HYPD is a creator tech platform that enables creators to upload content as well as launch their multi-brand stores. The business aims to create a sustainable source of income for creators. The duo wants to put more power into the hands of the creator and they feel that commoditization of business structure can transform their audience into a scalable empire.
HYPD is an easy-to-use tool that content creators can use comfortably. It has made an attempt to build a ‘Shopify for creators’.
About Seed Funding Round
During the first few years, Seed Funding helps a company to generate capital and grow in the market. In seed funding, investors generally get some percent of equity of a company against their funding. It also aids in market research and product development.
In a Seed-Funding Round, HYPD raised $1.5 million (around Rs.11 crores). This round was led by Led Capital, Sauce VC; content creators like Bhuvan Bam, Tanmay Bhat, Ranveer Allahbadia and CXOs of unicorn companies. This funding will be used to activate 1milion content creators and other marketing as well as developmental efforts.
The Indian and Global Influencer market is estimated to be around $75M to $150Mn and over $100B, respectively. This estimate can help us predict and understand the potential this funding will hold in the Indian market. Investments by experienced and popular content-creators and influencers may increase the credibility of this investment. These creators will also help bring forward general issues and problems faced by them.
“Every creator at some point in time has to turn into an entrepreneur to earn from what they love doing & HYPD’s business-in-a-box solution makes it so much easier for every creator out there to monetize their audience at one destination, owned by themselves.” said influencer Bhuvan Bam.
(HYPD) makes it so much easier for every creator out there to monetize their audience at one destination, owned by themselves.Bhuvan Bam
According to Inc42, the round also saw participation from industry experts and founders, Joyance Partners, LetsVenture, Dr. Ritesh Malik (Founder, Innov8), Aditya Sehgal (ex-President Rickett), Harish Narayan (CMO, Myntra), Nadeesh Ramachandran (Head of Performance Marketing, Google), Shantanu Deshpande (Bombay Shaving Company), Revant Bhate (CEO, Mosaic Wellness), Harshil Mathur & Shashank Kumar (Razorpay), Rohan & Uday (Epigamia).
A team of industry experts will help HYPD to improve its Go-To-Market strategies. According to bestmediainfo, apart from capital support, this cohort will aid in creating a strong brand building tactics, strategic partnerships, and be the knowledge partner to every problem in the start-up journey. The diversity in investors’ background and industry will cover the business from every corner, hereby pushing it further in the direction of growth.
According to Ashwarya Garg, co-founder of HYPD, every creator wants to be an entrepreneur and every entrepreneur wants to be a creator. Owing to this statement, HYPD is paving way for ‘creator-preneurs’. The investors on board will help scale the brand to newer heights.
Although this may just be the beginning of a new breed of creators/entrepreneurs, HYPD is opening the gates to an upgraded world for them.