Sunday, March 3, 2024

Arpit Jain: Reforming Mobile App Advertising with GreedyGame

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In this exclusive interview, Arpit Jain, the visionary Founder and CEO of GreedyGame, shares the incredible journey of the company. GreedyGame, a leader in the AdTech industry, has been dedicated to transforming ad monetization and improving user experiences since it started in 2013. With a focus on making programmatic advertising accessible and offering innovative solutions, Arpit and his team have positioned GreedyGame at the forefront of the industry.

In this conversation, we explore the challenges that app developers face, GreedyGame’s unique approach to tackling these challenges, and the company’s vision for the future of mobile app advertising.

An introduction about the founder

Arpit Jain is the Founder and CEO of GreedyGame, a vibrant adtech startup based in Bengaluru. Operational since 2013, it is dedicated to revolutionizing the AdTech ecosystem. GreedyGame’s core mission centers on democratizing the programmatic space for mid and small game and app developers, enhancing user experience, and minimizing intrusiveness.

Arpit, a passionate tech and AI enthusiast and an IIT Ropar alumnus is deeply committed to advancing games and apps through cutting-edge technology. With a background as a software developer at PayPal, he pioneered creative concepts that later formed the basis for his establishment of Bengaluru’s leading platform for app growth and monetization. Under his leadership, GreedyGame has become a front-runner in the industry.

Can you tell us about your journey and what inspired you to start GreedyGame back in 2013?

Our journey at GreedyGame began in 2013 with a deep understanding of the challenges faced by gaming publishers in the realm of effective monetization and marketing.

Our motivation stemmed from the desire to transform the landscape of mobile app advertising. We envisioned a future where advertisements could be seamlessly integrated into games and apps, enhancing user experience rather than disrupting it. Our goal was clear: to create user-friendly, less intrusive advertisements that not only benefit users but also assist publishers in scaling their revenue effectively.

To further realize this vision, in 2023 January, we developed PubScale, a comprehensive platform meticulously engineered to address the multifaceted needs of publishers. PubScale is an all-in-one platform that brings ad monetization, user acquisition, revenue optimization, and analytics under one roof. This platform was conceived as the ultimate solution, empowering publishers to concentrate on what they do best: content creation and app development.

Through GreedyGame and our innovative solution, PubScale, we continue to work tirelessly toward our overarching goal of enhancing the world of mobile app advertising and empowering publishers to thrive in the digital landscape.

GreedyGame has grown significantly since its inception. Could you share some key milestones and highlights in the company’s growth story?

In the last ten years, we have been at the forefront of establishing industry benchmarks for enhancing audience engagement, ensuring that advertising is not only enjoyable but also profitable. Presently, we take pride in being recognized as a Google Channel Partner, collaborating with a vast global network comprising over 1,500 publishers and more than 500 advertisers.

Our client portfolio includes esteemed names such as Amanotes, Dell, Caffeine Inc., Reliance Games, Tata Neu, Dream11, Gameloft, True Caller, and many others, underscoring our dedication to delivering outstanding outcomes.

The company’s contributions garnered recognition on the APAC Growth Champions list two times in a row. The Financial Times ranked GreedyGame 22nd among 500 companies in the Asia-Pacific region. Additionally, The Economic Times and Statista positioned GreedyGame at the 10th spot among India Growth Champions 2023 list. In addition, our product PubScale was honored as the Best Monetization Platform for Publishers at the e4m Real-Time Programmatic Advertising Awards in 2023.

As a team, our progress has been consistent year after year. Particularly in recent times, we have experienced significant expansion by harnessing the combined potential of our team and cutting-edge technology, propelling us to new heights.

What sets GreedyGame apart from other ad monetization platforms in the market?

Our platform, PubScale, provides a comprehensive one-stop solution for app growth, covering all aspects of app monetization and user acquisition within a single platform. Game and app developers can initiate user acquisition and scale their operations in various ways. They can establish their ad monetization, continually receive data-backed insights, and use this information to foster their business growth.

Moreover, we offer continuous ad operations support around the clock, along with dedicated account managers of the highest expertise, accompanying developers throughout their monetization journey. 

You have a background as a tech enthusiast and AI enthusiast. How has technology played a pivotal role in the development of GreedyGame’s solutions?

My fascination with ad technology was first piqued during my time at IIT Ropar while I was deeply involved in the world of mobile games. However, my interest truly intensified when I joined PayPal as a Software Developer. In that role, I was entrusted with the task of exploring and prototyping revolutionary concepts, which ignited my passion for technology.

The appeal of utilizing technology to enhance user experience in mobile app advertising was irresistible. This enthusiasm eventually led to the founding of GreedyGame in 2013. Since our inception, we have remained dedicated to leveraging state-of-the-art technologies. Our goal has been to empower app publishers with advanced monetization strategies and provide enhanced opportunities for user engagement.

GreedyGame has achieved remarkable growth without VC funding. What strategies and principles have contributed to your success during times of market volatility?

GreedyGame’s remarkable growth without relying on VC funding can be attributed to a combination of strategic approaches and core principles that have guided us, especially during times of market volatility.

Focus on Sustainable Revenue Models: We prioritized building sustainable revenue models within our business. By concentrating on creating value for our clients and consistently improving our services, we ensured a stable income stream that was not reliant on external investments.

Bootstrapping and Financial Prudence: Operating within our means and exercising financial prudence allowed us to manage our resources effectively. This approach meant careful budgeting, prioritizing essential expenses, and reinvesting profits back into the company for organic growth.

Innovation and Adaptability: Embracing innovation and staying adaptable to market trends enabled us to evolve our services. By anticipating changes in the advertising industry and proactively adapting our strategies and technologies, we stayed ahead of the curve and met the evolving needs of our clients.

Building Strong Client Relationships: Cultivating strong, long-lasting relationships with our clients fosters trust and loyalty. Happy clients not only continued their partnerships with us but also referred us to others, leading to organic growth through word-of-mouth recommendations.

Investment in Technology: Our commitment to cutting-edge technology, such as the development of PubScale, allowed us to offer unique solutions to our clients. By investing in proprietary technology, we differentiated ourselves in the market, attracting clients who sought innovative and efficient advertising solutions.

Talent and Teamwork: Hiring the right talent and fostering a collaborative and innovative work culture within the company has been pivotal. Our team’s dedication, expertise, and creative problem-solving abilities have been instrumental in achieving success and overcoming challenges.

By adhering to these strategies and principles, GreedyGame has navigated market volatility successfully, achieving sustainable growth and establishing a strong presence in the advertising industry.

Could you provide some insights into the expansion of GreedyGame, including the recent opening of offices in Delhi and expansion into international markets?

From a geographical standpoint, our presence extends across India, specifically in Bengaluru and Delhi, as well as in the United States. Currently, we’ve initiated partnerships with sales consultants in various countries. Over the upcoming five years, our vision involves venturing into new markets and establishing a global presence.

Furthermore, we aim to forge extensive partnerships with mid-sized game and app developers whose apps exhibit growth potential and scalability. We plan to collaborate closely with them, leveraging our wealth of knowledge and available resources to facilitate their expansion and success.

What are the primary challenges that game and app developers face in terms of monetization, and how does GreedyGame address these challenges?

Game and app developers encounter several challenges in the realm of monetization. One significant challenge is optimizing ad placements without compromising user experience, and balancing revenue generation with maintaining a positive user interface. GreedyGame addresses this by employing AI algorithms that analyze user behavior and context, ensuring seamless ad integration and enhancing user engagement while maximizing revenue.

Another challenge is the diversity of ad formats. Developers often struggle to find the right mix of ad types that engage users effectively. GreedyGame offers a variety of ad formats, including non-intrusive native ads, dynamic banners, and interactive video ads. This diversity allows developers to choose formats that align with their audience, ensuring higher engagement rates.

Again, often game developers face challenges in scaling their revenue. Our native and offerwall offering helps game developers earn incremental revenue and boost their business manifold.

Additionally, GreedyGame understood that there exists a knowledge gap about app marketing and effective monetization strategies among small and medium-sized app developers. We seek to resolve this issue with our one-stop platform PubScale.

Could you briefly describe the key products and services GreedyGame offers to app and website developers, such as AdX, GROW, and SDK X?

PubScale’s easy-to-use dashboard provides publishers with a clear overview of their business. The platform features three primary offerings: monetization (PubScale ADx), yield optimization (PubScale SDKx), and user acquisition (PubScale GROW).

PubScale AdX connects publishers with premium advertisers, as well as top global advertisers, and provides dedicated policy and operational support for monetization. This product enables publishers to access premium demand from Google and deliver high-quality ads to users. PubScale SDK X optimizes ads for game and app publishers, increasing their performance and revenue by using A/B testing strategies. Our SDK X acts as a top-notch ad mediation platform and helps connect publishers with high-quality advertisers. PubScale GROW drives user engagement and acquisition, enabling publishers to expand their user base by buying traffic on performance KPIs.

Further, our dashboard provides insights into your app’s growth and revenue. Its user-friendly interface simplifies intricate metrics, allowing you to swiftly identify crucial data like return on ad spend (ROAS), fill rates, and eCPM, and comprehend user behavior.

Moreover, opting for PubScale not only empowers publishers but also addresses the constraints of time and resources. It addresses the knowledge gap among publishers concerning marketing and monetization. In fact, our intuitive user interface ensures that even individuals with limited technical expertise can easily access advanced app monetization methods.

GreedyGame has worked with several well-known brands. Can you share some success stories or notable partnerships that demonstrate the effectiveness of your platform?

We have had some great stories. Here are some success stories and notable partnerships that demonstrate the effectiveness of our one-stop platform PubScale.

1. Amanotes:

  • Location: Vietnam
  • Service Used: App monetization
  • Problem: Amanotes faced challenges with low fill rates, discrepancies, and unmet yield expectations, hampering their revenue potential.
  • Solution: GreedyGame deployed its app monetization platform PubScale to harness programmatic demand, and offer real-time insights, transparency, dedicated support, and campaign performance monitoring.
  • Results:
    • Revenue Increase: 425.43%Payout Increase: 384.23%eCPM Increase: 60.9%
    • Fill Rate Improvement: 65.7%

2. FreeFullNovel:

  • Problem: FreeFullNovel wanted to diversify its demand sources beyond AdSense and enhance the user experience.
  • Solution: GreedyGame’s PubScale’s GAM demand was incorporated into FreeFullNovel’s monetization strategy, unlocking new revenue streams and optimizing income.
  • Results:
    • Revenue Increase: 317%
    • eCPM Increase: 161%

3. Dell Inc.:

  • Location: United States
  • Service Used: Ad campaigns
  • Problem: Dell aimed to increase brand recognition, stimulate product interest, and elevate sales for its laptops to its target audience.
  • Solution: GreedyGame orchestrated a collaboration between Dell’s DV360 and GreedyGame’s GAM platform, acquiring traffic from relevant websites and significantly elevating Dell’s visibility.
  • Results:
    • Impressions: 5,237,984Clicks: 51,664
    • Click-Through Rate (CTR): 0.99%

4. Amazon.in:

  • Category: E-commerce
  • Objective: To run a branding campaign and maximize the reach of mobile phone sale advertisements.
  • Solution: GreedyGame collaborated with one of the world’s largest mobile game publishers, effectively targeting the audience using banner units.
  • Results:
    • Impressions: 5,786,391Unique Reach: 554,218Clicks: 156,023
    • Click-Through Rate (CTR): 2.69%

These success stories demonstrate how GreedyGame’s platform has helped companies across various industries improve their revenue, user engagement, and brand visibility.

How do you envision the future of mobile app advertising, and what role does GreedyGame aim to play in shaping that future?

In the evolving landscape of mobile app advertising, GreedyGame envisions a future deeply influenced by the growing smartphone and internet penetration in India. As more users download and engage with mobile apps, opportunities for game and app developers to monetize their products are set to multiply.

As the digital landscape continues to evolve, we are committed to enhancing the value propositions of our product, PubScale. We are dedicated to relentless innovation and will consistently expand the capabilities of PubScale. Our vision encompasses a world where app and game developers can devote their full attention to crafting outstanding games or content, while PubScale seamlessly manages their business requirements. We aspire to establish PubScale as the ultimate go-to platform for every app and game developer.

What advice would you give to aspiring entrepreneurs who are looking to start their own tech-based companies?

For aspiring entrepreneurs entering the tech industry, my advice stems from years of navigating the dynamic landscape of technology startups. Firstly, let your passion be your guiding force. Genuine enthusiasm is what keeps you driving through the challenges

Understand your customers deeply; their needs should shape your innovations. Embrace change and innovation; technology evolves rapidly, so staying current is non-negotiable.

Always seek feedback from your customers; their insights are invaluable for refining your products or services.

Financial prudence is crucial. Manage your resources wisely, invest strategically, and watch your expenses. Uphold ethical standards unwaveringly. Trust is the foundation of lasting business relationships.

How does GreedyGame prioritize user experience while delivering high engagement rates for ads on mobile and websites?

We understand the critical importance of aligning with an app monetization company tailored to specific needs. We ensure seamless integration with ad networks and exchanges, crucial for reaching target audiences efficiently. These networks act as intermediaries, effectively selling ad space on apps to advertisers. We carefully select networks and exchanges that align with the app’s objectives.

We support a variety of ad formats, including immersive and interactive ones such as native ads. These formats not only offer better user experiences but also result in higher ad rates. We enable publishers to choose the formats that align with their user experience goals.

Furthermore, our offerings like native and Offerwall blend with the content of the game or app, without hindering the user experience, and boosting further engagement and revenue.

What are some upcoming developments or projects that the GreedyGame team is currently working on?

We seek to create and integrate more tools that publishers can leverage and achieve app success. We are experimenting with VFX and how we can have better graphics and creatives, etc.

Again, we have seen encouraging responses for our native and Offerwall offerings, hence, we are looking to create more and more such offerings that will help game developers earn incremental revenue.

Lastly, how can app developers get started with GreedyGame and benefit from your services?

Getting started with GreedyGame and our platform ‘PubScale’ is a straightforward process. Start by visiting our official website and explore the services and solutions we offer. Familiarize yourself with our innovative ad monetization platform, PubScale, and understand how it can cater to your specific needs.

Next, reach out to our dedicated team through the contact information provided on our website. Whether it’s via email, phone, or our online inquiry form, our experts are readily available to assist you. Once you decide to proceed, our technical team will assist you with the integration process. Whether you are integrating ad formats, setting up analytics, or implementing user acquisition strategies, our team will provide comprehensive support and ensure a seamless experience.

Soon, you will gain access to our user-friendly PubScale dashboard. Here, you can monitor your app’s performance, track ad revenue, analyze user engagement, and make data-driven decisions. Our platform is designed to simplify complex metrics, making it accessible and actionable for developers.

By partnering with GreedyGame, game, and app developers can leverage cutting-edge technology, personalized solutions, and expert support to enhance their monetization efforts. We are committed to empowering app and game developers with the tools they need to succeed in the competitive landscape of digital advertising. 

Arpit Jain’s insights into the world of mobile app advertising, as showcased through GreedyGame, shed light on the transformative potential of innovative AdTech solutions. GreedyGame’s journey, driven by a commitment to enhancing user experiences and revenue for app developers, serves as a testament to the power of technology and entrepreneurship. As the company continues to pave the way for seamless and effective ad monetization, it remains poised to shape the future of mobile app advertising. Arpit’s journey and GreedyGame’s growth story stand as an inspiring example for aspiring entrepreneurs and tech enthusiasts looking to make a meaningful impact in the dynamic world of digital advertising.

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