Arun Nadar

Arun has more than a decade of experience in Digital Marketing. He uses his expertise in the Digital Marketing field to write features that will help people increase their digital presence.

Why Marketers Should Stop Worrying and Embrace AI in Content Marketing

Though it may be unsettling, AI is here to stay; the genie has been let out and there is no turning back. Now, the choice...

What are the Benefits of Generative AI in Marketing to drive ROI?

Data analysis using generative AI can improve understanding of consumer behaviour and preferences. It enables marketers to adjust their approaches appropriately. Personalised advice, focused...

Generative AI Will Help Marketers Connect With Customers

AI has revolutionised digital marketing by utilising automation, personalization, and data analysis. AI is used by marketers to target particular consumers, gather data, and...

What is Golden Triangle in Digital Marketing?

The Golden Triangle in digital marketing is a model that illustrates the three key components of a successful digital marketing strategy: Market: The demographic you...

The Best Content Distribution Channels for Content

We can also refer to this ongoing cycle as the content loop, which encompasses all of us. Every day, we create material in a...

How Cross-Platform Tracking Can Improve Your Marketing ROI, Personalize the User Experience, and Prevent Fraud

The practise of tracking user activity across many platforms and devices is known as cross-platform tracking. A number of techniques, including cookies, device fingerprinting,...

Bounce Rate: What It Is and How It Can Benefit Your Website

What is Bounce Rate? The percentage of website visits that are one-page sessions with the visitor leaving without reading a second page is known as...

Metaverse Marketing Strategy 2023: Unlocking Opportunities in the Digital Frontier

Businesses now have new opportunities to interact with customers in previously unheard-of ways thanks to the emergence of the metaverse, an immersive and networked...

Google AdWords: The Greatest Tool in Digital Marketing

Google AdWords is one of the best tools available in the field of digital marketing, where companies compete for online visibility and client interaction....

Exploring Google SGE Snapshot Carousel: A Visual Showcase of Information

Google launched the SGE (Search Gallery Experience) preview Carousel—a dynamic and visually appealing tool that gives consumers a preview of information relevant to their...

Microsoft Rolls Out Predictive Targeting to All Advertisers: Enhancing Ad Campaign Efficiency

By providing all marketers with predictive targeting tools, Microsoft Advertising has advanced significantly. With the help of this ground-breaking tool, advertisers may more successfully...

The Impact of SEO on Outrank Share and Auction Insights

Search engine optimisation (SEO) is essential for increasing website visibility and bringing in organic traffic in the digital world. While Google AdWords' Outrank Share...

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