30 Email Marketing Prompts That Make People Click Instantly

Why Email Prompts Are Your Secret Weapon

Even if you’ve been sending emails for years, you may experience periods of being stuck creatively. Creating subject lines, content, or CTAs that will attract attention can be mentally taxing. That’s why email marketing prompts exist! Using these pre-written ideas will cut down on your time and stimulate your creativity; they are designed to create emails that generate more opens, clicks, and conversions. As a small business owner, content creator, or email marketer, using email marketing prompts will help you increase your level of engagement with your audience!

How to Use Prompts

You can get the best results possible from prompts by modifying them to fit your company’s brand and marketing goals.

• Personalize for Your Subscribers: Use prompts that meet your subscriber’s needs or interests.
• Utilize AI: Use ChatGPT or similar software to take prompts to the next level by creating complete emails based on the prompts you create.
• Experiment with Multiple Versions of Your Email: A/B testing helps you determine what works best for your subscribers.
• Combine Different Types of Prompts: Use different types of prompts together when creating subject lines, body text, or calls to action for more impactful emails.

30 Email Marketing Prompts

Subject Line Prompts – Grab Attention Immediately

• “Get it before it’s gone-[offer/product] is only available for a short time!”
• “Your Personal [Topic] Guide is Inside!”
• “Here’s How [Product/Service] Will Help You with [Problem].”
• “Here are [Number] Ways To Increase [Benefit] Today!”
• “Discover the Hidden Truth About [Goal Achiever].”
• “Are You Prepared for [Event/Offer]?”
• “Imagine the Future of [Action] with [Tool/Product].”
• “You Can Unlock [Benefit] in [Time Frame]!”
• “See Why Everyone Loves [Product/Service].”
• “Avoid Making These Mistakes in [Topic].”

Body Copy Prompts – Engage Your Readers

• “Write an email that highlights a common problem in [industry] and explains a simple step-by-step solution.”
• “Write an email sharing a real customer success story that shows how [product/service] delivered measurable results.”
• “Write an email offering a free downloadable resource that helps readers solve [specific challenge].”
• “Write an email explaining 3–5 ways [product/service] helps users achieve [desired outcome].”
• “Write an email showing before-and-after results experienced by customers using [product/service].”
• “Write an email announcing a new feature in [product/service] and explain how it saves time or effort.”
• “Write an email sharing one actionable industry tip that readers can implement immediately.”
• “Write an email comparing [product/service] with other solutions and explain why it works better.”
• “Write an email telling a short story about a customer or business that improved results using [product/service].”
• “Write an email promoting a limited-time offer or bonus that encourages immediate action.”

Call-to-Action (CTA) Prompts – Drive Clicks and Conversions

• “Stop Putting Off (or Leaving) the Chance to Secure Your Place!”
• “Get Your Free (Product/Resource) Before It’s Gone!”
• “Start a Journey Toward (Benefit) With (Product/Service) Now!”
• “Find Out How (Product/Service) Can Provide You With Benefits!”
• “Sign Up for (Community/Event); Don’t Wait!”
• “Be the First to Unlock Exclusive Access!”
• “Take Your First Step Toward (Goal)!”
• “Order (Product/Service) Today; It’s Risk-Free!”
• “For More Information on Benefits of (Product/Service) and How to Get Started!”
• “Get Started in Only 3 Easy Steps!”

Tips to Maximize Engagement

• Perform multiple trials of subject lines in e-mail: Test different variations of your subject line, body copy, and Call to Action (CTA) against each other to determine which one works best for you.
• Offer personalized e-mail messages: Use subscribers first names, preferred content or topics, and past purchasing activities to enhance the relevance of e-mail content.
• Further minimize your message length: Concise, easy-to-read e-mails help recipients quickly absorb the information and ultimately create a better reader experience.
• Use effective copy structure and formatting: Using bold type to emphasize important content, bullet point lists, images, and infographics helps direct attention to important points in the e-mail.
• Include action-oriented calls to action: Create clear, direct, and persuasive CTA statements that align with the desired goal of your marketing efforts.
• Employ audience segmentation: Sending targeted messages to specifically identified audiences based on interests, behaviors, or other characteristics helps create more relevant engagement opportunities.
• Create urgency: The use of limited-time offers or limited availability opportunities will drive recipients to act sooner.
• Track campaign results, and analyze those results: Measure email open rates, click-through rates, and conversion rates to help you determine the success of future campaigns.

Start Crafting High-Impact Emails Today

If you want to create emails quickly and efficiently that catch people’s attention, encourage them to read further, and prompt them to take action, then using these 30 email marketing prompts is a great way to do so. Although consistently using these prompts allows you to create emails faster, generate new ideas, and ultimately produce more opens, clicks, and conversions than if you did not use them. Additionally, using different prompts and strategies through experimentation can help you determine what types of emails your audience likes best. So, take advantage of the opportunity presented by these prompts to increase your email performance today!

For even more prompt inspiration across marketing and sales, check out this comprehensive list of 220+ AI prompts for marketing, sales, and professional communications.