Google Just Launched Doppl, an AI Try-On App That Uses Your Own Image

What if you could see exactly how an outfit would look on you before ever stepping into a store or hitting “Add to Cart”? With Doppl, Google’s newest AI-powered app, that futuristic fashion dream is now a reality. The app transforms your full-body photo into a personalized fashion model, giving you a realistic virtual outfit try-on experience that’s as fun as it is functional.

Doppl is part of Google Labs, which houses the company’s experimental consumer-facing products. The app is currently available for early testers on both Android and iOS in the United States.

“With Doppl, we’re pushing the boundaries of personalization in shopping and self-expression,” said a spokesperson from Google Labs.

How It Works

1. Upload a Full-Body Photo: Users start by uploading a well-lit, full-body image of themselves.

2. Choose or Add an Outfit: They can pick clothing from the in-app gallery or upload screenshots from Instagram, Pinterest, e-commerce stores, or even their friends’ looks.

3. AI Magic: Doppl then overlays the selected outfit onto the user’s body, generating realistic try-on photos and even short AI-generated videos showing how the clothes would move.

4. Save, Browse & Share: You can store your outfit tests, build a virtual wardrobe, or share your looks with friends or stylists.

Doppl vs. Traditional Virtual Try-Ons

While many retailers already offer virtual try-on features (such as Amazon’s Virtual Try-On or Zara’s AR mirrors), they typically show outfits on pre-modeled bodies. Doppl flips this concept, bringing the try-on experience directly to you by rendering your image in new styles.

This marks a major evolution from Google’s existing AI shopping tools, such as “Virtual Try-On for Apparel,” which only displayed clothes on a range of diverse model bodies. With Doppl, the user becomes the model.

According to TechCrunch, Google’s Doppl app lets users upload a full-body photo and apply virtual outfits using AI, turning fashion browsing into a personalized try-on experience.

Potential Use Cases

• Fashion Experimentation: Try trending styles without committing to a purchase.
• Pre-Shopping Visualization: See how that dress or suit might actually look on you before buying.
• Content Creation: Stylists, influencers, or designers can simulate outfits on themselves quickly.
• Inclusive Styling: Explore fashion more confidently across body types, skin tones, and gender identities.

Limitations and Future Plans

Google notes that Doppl is still an experimental app and not meant to replace actual fitting rooms. Accuracy may vary depending on pose, lighting, and clothing texture.

Currently, Doppl doesn’t support real-time camera try-ons like augmented reality filters (e.g., Snapchat’s clothing lenses), but future versions may integrate with ARCore or Google’s Gemini AI to enable more immersive, live visualizations.

A Step Toward the Future of Personalized Commerce

Doppl is part of a larger trend in fashion tech where AI meets personalization. Apps like Fashable and ZMO.AI are already generating virtual models and outfit ideas based on user preferences or uploaded images. Meanwhile, companies like Vue.ai are helping retailers use AI to optimize merchandising and digital modeling.

With Doppl, Google enters the game with a user-first approach, bringing AI into consumers’ hands without needing retailer integration.

For more on how other apps are integrating AI into style and identity, check out Snapchat’s AI Lens+ Subscription and how it’s transforming social try-ons.

When AI Meets the Mirror, Style Gets Personal

Doppl isn’t just another tech demo; it’s Google’s boldest move yet to turn artificial intelligence into a canvas for self-expression. In a world where fashion is often filtered through models, influencers, or AR avatars, this app hands the spotlight back to you. With just one photo, Doppl lets you experiment, explore, and own your style in ways that feel personal and powerful.

Whether you’re testing outfits before checkout or reinventing your digital wardrobe for fun, Doppl is redefining what it means to “try on” in 2025. It’s more than convenience; it’s confidence, creativity, and control at your fingertips.