10 Best AI Assistants to use in 2023 that saves your time!

In 2023, AI assistants are reaching new heights. They are like helpful computer friends. These AI pals make life easier. They talk to us and help with stuff. Some even understand our feelings. They each do different cool things, and they’re changing how we use computers. Whether you want help with your schedule, control your smart home, or do more at work, these AI assistants are making life better.

They can answer questions, schedule appointments, and even play your favorite music. They’re getting smarter and more useful every day. Some can even predict what you might like or how you’re feeling. It’s like having a personal tech guide! So, let’s dive into this exciting world of cand see how they’re making our lives simpler and more fun.

Here we bring you Top 10 AI Assistance to ease your work

These AI driven assistants give you solutions quickly to any of your problems and are easy to use. These listed AI Assistants are for various purposes. Check out these and use it to save your valuable time.

1. Google Assistant

You can find Google Assistant on lots of things like phones, smart speakers, and even in some cars. It’s like your computer buddy. You can tell it what to do, like turning on the lights or reminding you about stuff. It can also tell you the weather, traffic, and play your favourite songs. If you have questions, it can find answers on the internet using Google. So, Google Assistant is like a super-smart friend that helps you with lots of things.

2. Amazon Alexa

Alexa is like your tech-savvy friend. You can ask it to perform tasks like switching on lights or giving you weather updates. It can play your favorite tunes and send you reminders. It’s also knowledgeable about things you can purchase on Amazon, such as music and shopping. In essence, Alexa serves as a handy assistant, streamlining your daily tasks. You can find it in lots of gadgets like smart speakers, Amazon Echo, and Fire TV.

3. Siri

You can chat with Siri on your iPhones, iPads, and Macs. It’s a handy AI assistant that helps you do things like control your gadgets, remember important stuff, find your way around, make phone calls, and more. It’s also pretty good with Apple services like Apple Maps and Apple Music. Siri makes your Apple devices more helpful and easy to use.

4. Cortana

Cortana is developed by Microsoft as a virtual assistant for use on both Windows PCs and smartphones. You can utilize Cortana to perform various tasks, including controlling devices, setting reminders, obtaining directions, making phone calls, and more. Additionally, it allows you to access information from Microsoft services like Outlook and OneDrive.

5. ClickUp

ClickUp serves as a task management platform that provides a range of AI-powered capabilities, including intelligent suggestions, automated workflows, and time tracking. It caters to both individuals and teams, enabling them to effectively oversee projects, tasks, and deadlines.

ClickUp’s AI-powered features offer users the ability to save time by automating repetitive tasks and gain insights into their productivity and performance, facilitating data-driven decision-making.

6. Socratic

Socratic, an AI-driven educational tool, assists students in comprehending various subjects, including math, science, and history. It offers step-by-step problem solutions and concise explanations. Students can harness Socratic to seek homework assistance, prepare for exams, acquire new knowledge and skills, and enhance their academic performance.

7. Alli AI

Alli AI is an AI based financial assistant that empowers users to manage their finances effectively. It enables users to monitor income and expenses, establish budgets, make informed investment decisions, and receive personalized financial guidance, all aimed at helping users achieve their financial objectives.

8. Wally

Wally offers users the tools to effectively manage their finances. It is an AI driven tool that helps users to easily track income and expenses, create budgets, establish financial goals, and initiate savings. Wally provides real-time insights and notifications to ensure users remain on the right path towards achieving their financial objectives.

9. Tabnine

Developers can use Tabnine to improve their productivity, reduce errors in their code, write code more efficiently, and even learn new programming languages. Tabnine is an AI-powered code completion tool that provides real-time suggestions for code snippets, functions, and variables, making it a valuable asset for developers seeking to enhance their coding efficiency and accuracy.

10. Parrot AI

Parrot AI is an AI-powered translation tool that can translate text and speech between over 100 languages. It provides accurate and natural-sounding translations, even for complex and technical texts. Users can take advantage of Parrot AI to translate text and speech between languages, get real-time translation of conversations, translate documents and presentations, and create multilingual websites and apps, making it a versatile tool for a wide range of language translation needs.

FAQ’s for AI Assistants

1. How do AI assistants work?

AI assistants use a variety of technologies, including natural language processing (NLP), machine learning, and artificial intelligence. NLP allows AI assistants to understand human language, while machine learning allows them to learn from data and improve their performance over time. Artificial intelligence allows AI assistants to perform tasks that would be difficult or impossible for traditional software programs.

2. Are AI assistants safe?

AI assistants are generally safe, but it is important to be aware of the potential risks. For example, some AI assistants may collect personal data about users, which could be used for targeted advertising or other purposes. It is also important to be aware that AI assistants may not always be accurate, and they should not be relied upon for critical tasks.

3. How can I use an AI assistant?

To use an AI assistant, you will need to create an account and download the AI assistant app to your device. Once you have done this, you can start using the AI assistant by speaking to it or typing your requests.

4. What are some tips for using an AI assistant?

  • Be specific in your requests. The more specific you are, the more likely the AI assistant is to understand what you want.
  • Use natural language. You don’t need to use special commands or keywords to speak to an AI assistant. Just speak to it like you would speak to a friend or colleague.
  • Be patient. AI assistants are still under development, and they may not always understand you perfectly. If the AI assistant doesn’t understand your request, try rephrasing it.

5. What are the benefits of using an AI assistant?

  • Increased productivity: AI assistants can automate many tasks that are currently performed by humans, such as scheduling appointments, sending emails, and managing data. This can free up workers to focus on more strategic and creative tasks.
  • Reduced costs: AI assistants can help businesses to reduce costs in a number of ways, such as by automating tasks, reducing the need for human customer service representatives, and improving efficiency.
  • Enhanced personalization: AI assistants can use data to learn about users’ preferences and provide them with more personalized experiences. For example, an AI assistant can recommend products that are likely to be of interest to a user, or it can provide personalized search results.

AI assistants are becoming increasingly sophisticated and capable, and they are now able to help us with a wide range of tasks, from managing our time and finances to learning new things and translating languages. The 10 AI assistants that I have listed in this article are just a few of the many great options that are available in 2023. When choosing an AI assistant, it is important to consider your specific needs and requirements. Once you have considered your needs and requirements, you can start to research different AI assistants to find the one that is right for you.

I believe that AI assistants have the potential to revolutionize the way we live and work. By helping us to be more efficient and productive, AI assistants can free up our time so that we can focus on the things that are most important to us. If you are looking for a way to improve your life, I encourage you to try using an AI assistant. You may be surprised at how much it can help you.

Apple plans to upgrade the App Store’s search engine, and it might not stop there

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Apple, a company known for its constant drive to innovate in the world of technology, is on the verge of introducing a significant change to its popular digital marketplace, the App Store. This online platform has become an integral part of the daily lives of countless users and is now set for a transformation. 

Apple is getting ready to redefine how we discover and interact with applications. However, there’s an even more in-depth aspect to this ongoing development that promises to bring in a new era of exciting possibilities. Let’s take a closer look at what’s happening.

The Current State of the App Store’s Search Engine:

The App Store, a vast marketplace hosting millions of applications spanning numerous categories. Navigating this to find the ideal app can often feel like attempting to locate a needle in a haystack. Although the current search engine functions adequately, it isn’t flawless. Users frequently encounter difficulties when searching for apps that precisely meet their requirements, and developers may face challenges in gaining visibility for their creations.

Recognizing these shortcomings, Apple is addressing the situation. They are actively working on improving the App Store to provide a more refined and efficient app discovery experience for both users and developers. Apple’s efforts are aimed at enhancing the overall quality of the platform and making it easier for people to find the apps that best suit their needs. This shows their commitment to continuously enhance the App Store by adapting to the needs of its user base.

The Upcoming Upgrades

Let’s dive into the anticipation surrounding Apple’s upcoming developments. What are the intriguing innovations and remarkable products that Apple has in the pipeline, and how will they impact our lives in the coming time?

Improved Search Algorithm

The search algorithm is undergoing a significant transformation. We’re bidding farewell to the days of vague and frustrating search results. Now, when you try to search something in the app store you can expect a remarkable improvement in the quality of your search experience. Gone are the days of sifting through irrelevant or loosely related suggestions! With this upgraded algorithm, you’ll receive spot-on recommendations, ensuring that your search results are not only relevant but also tailored to your specific needs.

Enhanced App Categorization

Picture a scenario where you’re on the hunt for that one perfect app, or simply exploring the latest offerings in the App Store. Apple’s refinements ensure that your journey through the App Store is akin to a seamless and expertly guided tour. The result is an experience where you can swiftly and intuitively zero in on your desired apps, making the entire process both convenient and efficient.

Apple’s dedication to this isn’t just about streamlining your app searches; it’s also about enriching your digital life by ensuring that the tools and resources you seek are readily available at your fingertips. In today’s time, when technology can often feel overwhelming but Apple’s commitment to simplify the use of technology is key. So, get ready to explore the App Store ease and precision, thanks to Apple’s continuous efforts to make the user’s life easier and more enjoyable.

More Contextual Suggestions

Now, when you embark on a quest for a photo editing app, the search engine takes a more expansive approach. It not only provides you with an array of options for photo editing tools but also introduces you to a world of related possibilities. You might find suggestions for graphic design software, photography tools, or even inspirational content from the creative community. It’s all about creating a better experience that goes beyond single keyword search.

This evolution in search functionality is designed to empower you with a variety of choices and information. It is aimed at helping you explore your interests and passions in more depth. Whether you’re a professional photographer, a budding graphic designer, or simply someone looking to enhance your social media presence, the modern search engine is your gateway to a complete creative journey. It’s not just about finding that one specific app; it’s about opening doors to an array of possibilities, making your digital experience informative and enjoyable. So, as you embark on your next search, be prepared for a more immersive experience.

Developer-Friendly Improvements

Apple’s dedication to improvement extends to developers as well. In a clear display of their support for the developer community, Apple’s latest upgrades are designed to empower app creators. These enhancements are not just about improving the user experience but also about giving developers the tools they need to thrive in a digital space.

With these upgrades, developers gain the means to finely tune and optimize their app listings. It’s as good as having a powerful tool that ensures their creations stand out in the saturated digital marketplace. This spotlight not only helps them stand out but also directs their offerings to the right audience, ensuring relevant discoverability. 

The Bigger Picture

But wait, there’s a bigger story here.

Apple doesn’t just do things in isolation; they’re all about building evolving systems.. So, this App Store upgrade could be part of a grander plan.

Here are a few possibilities:

Cross-Platform Integration

The potential expansion of this improved search engine across Apple services and devices is a significant step. It would create a uniform experience, making it easy for users to find content or information on platforms like Apple Music, Apple TV, and macOS. This consistency enhances user satisfaction and strengthens Apple’s brand loyalty.

Machine Learning and AI

Apple’s always ahead in tech. This proactive approach has the potential to set new standards in user satisfaction and search functionality.

Third-Party Integration

Apple’s potential collaboration with third-party developers by sharing their advanced search engine could greatly expand its reach beyond the App Store. 

So, Apple’s not just making tweaks here; they’re setting their sights on making technological advancements for both users and developers. This is just one piece of a puzzle in their quest for tech domination. Stay tuned to see how Apple leverages search engine and watch it make a grand plan to make your tech world seamless and mind-blowing.

Rover by Veero: Transforming PR with AI-Powered Efficiency

Veero, a top communications consulting company in Southeast Asia, is excited to announce the launch of “Rover,” a new public relations agency that puts AI at the forefront of its operations. This affiliated agency will take charge of boosting brand campaigns and performing various tasks, all with the help of artificial intelligence technology. Rover’s goal is to generate work for both existing and new clients while seeking partnerships across different areas, collaborating with people involved in the public relations industry. This includes AI developers, businesses, non-profit organizations, academic experts, and thought leaders. Rover will work alongside Veero’s current branches in Indonesia, the Philippines, Thailand, and Vietnam.

In the past, Veero has used Generative AI tools for creating creative content, managing data, and planning projects. The launch of Rover underscores Veero’s strong commitment to investing in AI capabilities, aiming to enhance their internal knowledge and expand their range of services for clients.

Skylar Thuay and Hong Phuc Ngo, both Founding Vice Presidents of the company, will lead the formation of Rover. The agency will consist of a team of consultants, creative planners, media relations experts, editors, strategic planners, data analysts, and media procurement specialists.

Mr. Skylar, sharing his thoughts on Rover’s launch, expressed, “We believe that establishing an agency with a specific focus on AI applications is the best way to speed up our learning process. This way, we can efficiently share valuable insights with our colleagues and clients.”

Rover offers public relations and creative services to clients across various industries. They utilise the power of AI tools to streamline their operations and create digital content. Rover also offers AI consulting and training to client brands interested in implementing AI best practices internally, including support for their own communication and marketing teams.

Mr. Hong Phuc Ngo added, “AI technology has developed to the point where we can take full advantage of it. Brands that use artificial intelligence to expand on human creativity will be empowered to tell bigger, bolder stories. This is where PR and communications agencies must develop to be able to use AI proficiently to walk alongside their clients throughout their journey.”

Rover has adopted AI-driven tools such as ChatGPT, Midjourney, and Firefly to automate content creation across various media formats, including text, images, 3D video, animation, voice synthesis, and music. These tools enable copywriters, editors, and designers to broaden their storytelling capabilities with a wider array of styles, tones, and presentation formats. This not only enhances creativity but also speeds up the process of reaching the target audience.

Moreover, Rover utilizes audience analysis and consumer perspective analysis tools to break down large data sets into more manageable segments. Whether it’s crafting media pitches, sending messages, or creating executive-level communications for Rover’s clients, these real-time insights allow for quick adjustments to action plans, ultimately boosting campaign return on investment. Rover’s AI-powered processes also facilitate collaboration with influencers, aid in marketing strategy planning, and identify trends to deliver a more immersive experience.

Rover is committed to providing safe and regulated AI-powered services to its users and customers. Recognizing that AI technology and the field of public relations are constantly evolving, Rover adheres to five core principles:

1. Innovation

Rover strives to remain at the forefront of AI technology and adapt to the changing landscape of public relations to provide cutting-edge services.

2. Transparency

Rover is committed to being open and clear about the use of AI in its operations, ensuring users and clients have a full understanding of its capabilities.

3. Privacy

Rover takes the privacy of its users and customers seriously, implementing robust data protection measures to safeguard sensitive information.

4. Responsibility

Rover will use AI in ethical and responsible ways, avoiding harm and promoting positive practices in the public relations industry.

5. Continuous Improvement

Rover is dedicated to ongoing improvement and learning, staying up-to-date with the latest AI developments to offer the best possible services.

Rover, the AI-powered PR agency launched by Veero, is all about embracing the future of communication. It’s using advanced AI tools to change how content is made, analyze audiences, and improve campaigns. They promise to be innovative, open, and responsible, with a focus on privacy and constant learning. Rover is at the forefront of how AI can transform PR, making it more creative, efficient, and successful.

Top 5 NoSQL Databases: A Comprehensive Comparison

NoSQL databases have carved a niche for themselves in the world of data management, providing an alternative to traditional relational databases. In these diverse and unpredictable data settings, NoSQL databases excel as they provide a scalable base for efficient data management and storage.The data-driven industry, including e-commerce, social media, and big data analytics, depends on NoSQL databases to meet dynamic data needs.

Today we will dive into the core principles of NoSQL databases, discuss the diverse categories within the NoSQL industry and spotlight some of the standout databases that have gained widespread recognition. Whether you’re a seasoned database administrator looking to stay on top of the latest trends or a fresher looking to explore new horizons, this blog is your one-stop resource for all things NoSQL databases.

1. MongoDB

MongoDB offers a high degree of flexibility in its data management approach. It utilizes documents that can encompass sub-documents within complex hierarchies, providing an expressive and adaptable structure for data storage. This NoSQL database is kind of like a digital filing cabinet for your information. Instead of using the classic tables and rows you’d find in a regular database, MongoDB keeps everything in what it calls “documents.” These documents are like little folders where you can put all your data, and they’re stored in what’s called a “collection.” So, instead of having separate tables for different kinds of information, you can just toss them all into collections as documents. The best part is that MongoDB speaks the same language as your web applications, using JSON-like documents. 

MongoDB seamlessly maps objects from various programming languages, ensuring an effortless implementation and maintenance process. Moreover, its flexible query model enables users to selectively index specific parts of each document or craft queries based on regular expressions, ranges, or attribute values. This approach accommodates as many properties per object as needed at the application layer. Native aggregation features empower users to extract and transform data within the database, which can then be loaded into new formats or exported to other data sources. 

2. Apache Cassandra

Cassandra, an open-source software developed by Apache, is freely available for use and consists of a community focused on Big Data. It seamlessly integrates with other Apache tools like Hadoop, Apache Pig, and Apache Hive. With its peer-to-peer architecture, Cassandra operates as a collective of equal nodes, enhancing fault tolerance and enabling effortless scalability. Its high availability, fault tolerance, and data replication ensure reliable data storage.

Its high performance and column-oriented data storage make it ideal for data-intensive organizations, while its tunable consistency levels allow users to choose the desired data safety and replication options, accommodating various use cases. The NoSQL database offers a cost-effective, community-supported, and flexible solution for managing and storing Big Data. Its strong attributes make it a good choice for organizations that want to manage data efficiently and effectively.

3. Couchbase

Couchbase has several notable advantages. Firstly, it excels in maintaining strong data consistency and durability, ensuring data precision and continuous accessibility. Additionally, it accommodates a diverse array of data types, including JSON and binary data. The database also stands out for its built-in caching support, making it a preferred choice for applications that require rapid data retrieval. Furthermore, it offers advanced functionalities such as multi-dimensional scaling, mobile synchronization, and full-text search. However, it’s important to acknowledge some of its drawbacks. Managing and configuring Couchbase can be more complex when compared to traditional relational databases. It demands higher memory resources than other NoSQL databases and has seen limited adoption compared to well-established NoSQL databases like MongoDB and Cassandra.

4. Amazon DynamoDB

Amazon DynamoDB is a fully managed NoSQL database service offered by Amazon Web Services. It’s designed to provide a convenient and efficient way to store and manage data for a wide range of applications, including websites, mobile apps, online games, and Internet of Things (IoT) devices. DynamoDB is engineered to handle large and growing datasets while maintaining consistent and reliable performance.

One of the key features of DynamoDB is its data model. It supports both the key-value and document data models. In simple terms, this means it can manage data in a format where each piece of information is stored as an attribute-value pair. This flexibility allows it to handle structured data, like traditional databases, as well as unstructured data, such as JSON documents. It can also accommodate various data types, including text (strings), numbers, binary data, and sets. The benefits of using Amazon DynamoDB are numerous. First and foremost, it’s fully managed, meaning that Amazon takes care of the underlying infrastructure, hardware provisioning, software updates, and data backups. This frees up developers from the operational burden and allows them to concentrate on building and improving their applications.

5. Azure Cosmos DB

Azure Cosmos DB is a robust global database service developed by Microsoft, known for its ability to provide fast and flexible data storage and retrieval. What sets it apart is its compatibility with a wide range of data models, allowing it to seamlessly integrate with popular programming languages. This feautre makes it a valuable tool for diverse applications.

One of Azure Cosmos DB’s standout features is its capacity to deliver rapid data access on a global scale, all while ensuring data accuracy and high availability. This makes it particularly well-suited for mission-critical applications. The service’s ability to scale both up and down as needed ensures that it can meet the demands of your application, no matter the size or complexity. Furthermore, Azure Cosmos DB offers built-in support for replication and backups, adding an extra layer of data protection.

Despite its impressive capabilities, Azure Cosmos DB may not be the most budget-friendly choice, especially for high-usage scenarios. The cost of using this service can quickly add up, and it’s essential to manage resources efficiently to avoid unexpected expenses. Additionally, working with Azure Cosmos DB requires a solid understanding of distributed systems, which could seem tough for those new to the technology.

Today we have gone through a selection of the most prominent NoSQL databases, highlighting their key features, strengths, and potential applications. Whether you opt for the flexibility of MongoDB, the high performance of Cassandra, or any other NoSQL database, it’s essential to carefully evaluate your specific project requirements and objectives. By doing so, you can make an informed decision to harness the power of NoSQL technology and unlock new possibilities in data management and application development. 

Heal Foundation: Swadeep Srivastava’s Journey of Impact

In this engaging podcast, we take a look into the extraordinary life journey of Mr. Swadeep Srivastav, the founder of Heal Foundation. Mr. Srivastav is a dedicated individual who has poured his heart and soul into making a tangible impact on the world. Together, we’ll uncover his inspirational story, the genesis of Heal Foundation, and the significant strides they’ve made in improving the lives of countless individuals. This conversation offers a unique window into the world of philanthropy and social entrepreneurship, shedding light on how one person’s utmost commitment can serve as a healing force, uplift communities, and empower those who need it most.

Join us as we embark on a compelling exploration of the life-changing work accomplished by Heal Foundation under Mr. Srivastav’s visionary leadership.

A background of the founder by himself

Health care is something which is very much required and not paid much attention to. So that also talks about my background and what I have done in my last 25 years of career. It is that we have developed a concept called information therapy. Like in health care, you think of diseases and treatment and therapies and various technologies and sort of therapies cardiac therapy, diabetes therapy, neuro therapy, depending on what type of diseases are there. We say that the mother of all therapies in health care is the information therapy. And that’s what I have been doing for the last 25 years. And that’s what my public health doctorate is also in health care, public health communications. So also I started my career with the Apollo Hospital, the largest, the fourth largest corporate hospital, which was launched in Delhi in the year 1996. I became the first GP and I worked very closely with doctors and patients and including the hospital management company. He was the founder and chairman there and worked very closely on, of course, creating awareness on what the hospital was about, what problem it will solve in North India and all over India, and how it will stand out to be become one of the biggest medical treatment hub for whole of Asia and for foreign patients also.

But also during that course of time, I learnt was that while at one end there are doctors who want to provide treatment and on the other hand, there are patients who come in search of treatment and they what is the what is the link between both is the information awareness. So a doctor, if he plays a very important role of creating awareness, coming out and informing what we call patient education on a continuous basis. If he does so, how it helps the patient more than anything else is that the patient gets empowered in terms of knowledge, understanding, and then his whole treatment profile is improved and treatment journey becomes better. And with a more empowered patient, the treatment journey is better.

So that’s why what I learned at Apollo and implemented in my own practice, I came out and in year 2000. To India in the year 2000, formed India’s first health, communication and health awareness company by the name of Biomedical Health and our core objective was engineering.  So our overall objective was to create a connect between all important stakeholders, because what was happening before that health care was just evolving. In the year 2000 and the tertiary care was now becoming widely available, wider, available across the country with hospitals like Apollo Escorts, then Max Health Care, then 40% care and doctors and a lot of other hospitals in the South and East India. So they were coming mushrooming.

So on the treatment side, there was a lot of development in terms of the tertiary care getting strengthened, overall health care treatment, getting more power in India in terms of logistics, these coming latest equipment’s coming latest, the all the best doctors and Indian doctors are considered to be one of the best in the world. Then the world has seen even the NRI doctors who are based in the US, UK, they are considered to be one of the best. So the skill sets were there, the facilities infrastructure are building up and healthcare was getting stronger. But what was missing in this whole piece was the, the patients they were left the people, their families, the caregivers.

They were totally left on the mercy of the doctors in terms of how much informed they are about the mercy of the hospitals, hospitals. There is a big shortage of there is a big demand supply gap was and today also demand supply gap in the healthcare delivery in terms of very a smaller number of doctors were patients as per the global standards, less number of nurses were patients as well driven standards. So the doctors and the health care providers, they were very busy in terms of providing the treatment, but they were not able to take out time for information, for awareness, for educating their patients, educating their families. So somehow the treatment model was not going in the wrong direction.

That’s why in the last two decades, what you have seen is that the trust level between the healthcare provider, the doctor and the patients that has gone down drastically. And that was because of one of the prime reason that everybody was busy in their practice and surgeries and treatment. Hospitals were busy filling the beds. Nobody was actually given time to empower the patients in terms of knowledge, information to so that they make the right choices and more. What was missing? And that’s where India is standing.

Biggest thing which was missing is that there is a huge there was a huge gap created in terms of people who are not getting aware about taking control of their health. They were coming to the hospitals and health care facilities with diseases, a lot of preventable diseases like what you see today, a lot of heart attacks in India raises a lot of cancer, like preventable cancers, like oral cancers and all these cancers happening because of tobacco and all that.

A lot of early diabetics, like we are startin, more than 7% of the population is diabetic today, which is the largest diabetic population in the world. And that is a big what you can call is a big epidemic. Then even what Covid came in between. So not of these preventable diseases were growing. So the the cost of health care, the burden on the healthcare infrastructure was growing and nobody was taking the responsibility of going out and empowering the people in terms of their health care, their wellness, the prevention modules, what they should take and not fall ill.

It was more in terms of patients being seen as a community. They fall ill. Now they come to the hospital, take up to the doctors. And 70% of health care facilities are in private sector. Only 30% government can provide. And that’s a big gap. So they were on the mercy of the doctors and private hospitals and doctors. And that was not a good balance which was happening. So there we took up the role as having a health.

I worked for about almost 15 years before I exited that company to a next Nasdaq listed American content health content weeks at a conglomerate. And in the meantime, we realize that who are the most important stakeholders? You can actually provide that, then fill that piece of health care, education, health education and education. So we realize that media is one of the most important things. And here it was. If you look at decade before 2010. So it was the traditional media. So they were traditional health writers.

When I met the editors in year 2000, I went across a lot of editors in the top media houses, including the TV channels. I realized that they feel that this the health, that the journalists are not well trained to do the health writing. That’s why there’s a big gap in health stories. Coming up, a guy was covering a crime, a guy was covering politics, entertainment, and next day he was asked to go and cover a health subject, go and talk to a doctor, cover the hospital press conference.

So there was a lot of gap in terms of understanding of the health, healthcare issues and reporting. So a lot of big media were not giving space to healthcare stories, and there was a great need of more health media, starting with Health Pages TV channel started. We started with health shows. That was a great need. So then I created a group called heal that’s called Health Assistant Authors League, and we connected all these health media from print and TV. The digital was still evolving. The social media and the influencers were still not there. So we connected to them and we started the largest works. Largest.

A civilian training program of these of these health journalists, we have trained more than 1000 health journalists through the information providers like the key opinion leaders, top doctors of the country’s top public health experts, top scientists of the country have about 1000 of them in command of each platform. And we are committed to the foundation in 2010, and that’s why it became one of the biggest platform in India for knowledge sharing, in health care and training and capacity building of health media, so that we have seen the whole journey of our all the top health media, all the top media houses.

They started health pages, dedicated health pages dedicated as signals, the health shows which are started now we see podcast happening. So many health care we see. So all these things started. That was the beginning of the whole journey. And for me to be in the initial part and contributing in terms of building that whole ecosystem of health care information, so you can give credit to a lot of people like the doctor Naresh, to the pharma giants in creating health care and infrastructure, marketers and pharma industry. But there are very few people who work on creating the whole ecosystem of health care information, and that is our core role as foundation. We also have our division called Heal Health Connect Solutions, and we work dedicatedly on health care improvements.

By now there are different modules. You all will be out of time and talk about those modules also. But primarily it started with the whole idea. Then there should be an interaction and then in turn intersectional integration of doctors coming out, scientists coming out of public health, experts coming out, government people coming out, everybody coming on platforms and loose interacting with the media. Different media channels, and even through various other channels of public talks. As I told you then social media channels for another complaint and they just started. So Facebook started.

So a lot of doctors, a lot of people like us, we started using Facebook as a channel. And so, so, so that’s how this whole journey started. In 2010 to 2015. I realized that this whole dynamic is changing. The new age media is coming. So that’s how I exited in 2015, and I fully went into the health education program through a foundation and created a platform, Correct Solutions. So now what we do is that we now very actively so one is we have a regular program in terms of media workshops, national health writers conventions, connecting to the health medias of the country, giving them interesting stories, content from time to time.

So then because in health media writing and story writing, any type of writing, even in your podcast, even your shows, TV shows everywhere, it’s very important to have accuracy in health care information because you can ah, and in terms of giving a wrong, which happens every day around political news or wrong Bollywood related news, there can be a lot of gossips, there can be a lot of backtracking. You announce something and it is wrong and you. So all those things can happen. But not in health care because the information what you give. Like like what I study, we have been reading so many of times.

Once a study comes, coffee is good for your heart. Then suddenly after a month you really study. Then coffee is not good for your heart and all this, everything. So this sort of confusion and then in particular in a time of pandemic, the Covid time, what we realize that there is one pandemic, which was a disease, pandemic of Covid, there was another pandemic, which was the information which we call infodemic. So infodemic became very strong and a lot of misinformation, the different unreliable sources, anybody any time taken a reckoning, standing up using a social media, saying I am an expert and throwing out some ideas and use of this disinformation.

So what are people who are confused? So they are. Our platform deal played a very important role in sort of getting the right kind of credible sources, getting the scientific literature in place. Create credible content and work as a bridge between not only the information providers and the health care providers, but also other industry players like your medical device industry, your consumer healthcare industry, your pharma industry. Everybody’s objective is at the core of everything is the patients and the people, and everybody is objective is to connect and talk to that patient in different ways.

Pharma industry talks through the doctors, whom they all care practitioners. Similarly Ayush industry talk to the experts. Similarly, you have got medical technology who also work with the doctors and hospitals, medical devices, consumer healthcare drives and goes and talks to the consumers directly through various media. But at the core of everything is that you are patient and the consumer who gets so confused. So our responsibility, the code is fine. That’s what we call information therapy, is that our core responsibility is to be play a very active role in generalizing the right information, to the right to alter the audience, whether it is about any disease awareness, it is about the treatment model.

Reintroduction and new technology coming in for different animal devices coming. So our diagnostics, everywhere there is a roll of information and that right information, credible, credible source information should reach the people so that they are able to get better informed and take the right decisions for themselves. So just one question from my side. We see a lot of social media influencers like who call them very smart and everything. They are trying to provide information on health as well. So many times they are not right. They are just making content for gaining more likes, more views. So like this real foundation, like looking into it like if it is wrong or if it is right and I think otherwise. So as I told you, we created a platform in which we do National Health Writers and Influencers Convention.

Yet we have just announced that the National Health Writers International Convention at HP daily in and of November. And one of the core objective is to bring the top experts and EMS experts and everybody together and interact with all these social media influencers, YouTubers, health media guys and inform them about the source of information, the credible source, the credibility of the information, why they should believe in and look at the right sources and look at the right information. And these are training modules. So for them, that is one thing we are doing and most to see what happens. What is the danger of social media. That’s why I said infodemic in Covid. What to do with gaps? What we realize one is our healthcare infrastructure was not well prepared. That’s why we saw so many sufferings and deaths, and particularly the preventive and the primary health care infrastructure was very poor. Yeah. So that we realized that was one thing.

Of course, nobody was prepared for Covid 19 situation. Even America and all the developed countries also failed. But that is one thing. Government acted very proactively, no doubt. And they were able to curtail using various methods and in an organized way. Even still, India still did much better than lot of other countries. Even the developed countries like Italy and France, and all the more deaths per population than in India. So what we realized then and second was the infodemic. So much of false information, information and people getting confused, like even information and credible information or even vaccination at one time, government spending grows and grows out of opinion

Going out and talking, telling the population, let’s get vaccinated quickly before the second wave come before the third wave. On the other hand, there are people who are who are misguided. They are creating fear about vaccination. And this happened for many things for that matter. There are so many different type of treatments now, and a lot of untested drugs, untested methodologies, everything products, a lot of things are floating around production. So that created a lot of confusion. So what we did was that we created our own channel health for all.

And every Sunday we do a show on Health Forum where we have brought in about in Covid times. We have brought in about 350 health experts from across the country talking to the people, giving the information through our channel. That is one thing. We have done more than a few thousand, I think 2000 health articles in the last 3 to 4 years around that right kind of information going out. We have been supported heavily by all types of industries, all types of organizations, including Ministry of Health, governments, and actually and all these companies 1.2s wherein everybody believed in one thing that, yes, we need to have a methodology of providing the right information, reaching to the people.

And people don’t get misguided and don’t fall prey to wrong, but you cannot do the other point. And that’s where the social media and dangerous role came in last five years, I would say, because everything in social media is based on senseless sexualization and going out there as if you see that we have eating in social media is about likes and shares and morality. And one of the most dangerous issues in media you find is WhatsApp, because anybody can become a publisher on a WhatsApp and take a video and publish it in any group. Nobody knows that. Nobody is on the source. If you go back and ask that person, from where did you get this? I don’t know, somebody forwarded me, if you go back, at least if you look at the chain. So somebody forwarded somebody to somebody to somebody and it reached everybody. And it was true. There was no credibility on that video.

A lot of people suffered because the fear and the agony created, or a lot of people fell prey to the wrong things, which they should not have done for their health care. So social media that became like this, you cannot do what I know, Metta and Google and other organizations you are their big organizations on social media. They have definitely tried to do fact checking then preventing fake news on their own level, but then that damage is more definitely created because of the whole urgency and competitiveness in terms of getting eyeballs and getting the likes and variety. So that should be taken care of.

We have done our bit. Of course, everybody can do a small bit. India is such a huge country. 140 crore population, at least not less than a few crores of social media handles. And so those things are and it is such a widely searched subject. There are 1 billion health cultures every month tapping on Google. So that’s a huge thing. This is the seventh largest searched subject. So what that of course I would venture first would be Bollywood or Hollywood entertainment. Politics would be one of them. So but health is the seventh largest.

I have a question on Google searches with health issues. I think even if you are having a headache, Google is sure that you are having kind of like a brain tumor or something like that.

So what happens that and that’s a big, very good, very wise, very good question. Because Google and that’s what now I mean I interact with a lot of my doctor friends. You know, it becomes clear when India’s top doctors and their members and we do a lot of interaction meetings and we have WhatsApp group. So what I realize is that everybody today’s doctors in the last five, seven, eight years since Google has become popular, more accessible, more widely, use more smartphones. Going into hands, I think smartphone coverage would not be less than 90% in India.

So everybody’s got a smartphone, everybody’s on Google, everybody’s watching videos. So the biggest challenge what the doctors, my friends and the whole community feels is that is doctor challenge you doctor Google they call Dr. Google okay. So Doctor Google creates a lot of confusion. So any disease any symptom of patient feels the family does the whole search and they come with a whole list of questions. And many times we ask a lot of wise questions also that why is this? Why this cancer? What is the treatment and what was the cause? Why, if this pain has happened in the heart, is it a pain? It is not. So that is one good part of it that you are coming well informed, but over information is also not good for you.

That’s the problem is doctors are facing that a Google doctor comes, a patient comes with a lot of Google search and they call them Google Doctor. And he gets into some very irrelevant discussions, questions wasting time and not only getting himself consumed as a patient, but even at times confusing the doctors. So that’s how the whole disturbance is created. So you should get it on leave certain degree of what you call decision making with the expert doctor, because he has grown with expertise. Today he is a top cardiologist because he has seen more than 3000 cardiac heart patients and treated them. So by practice, he has become a cardiologist. So what all he has learnt in his journey of 15 years, 20 years by touching base and treating hundreds and thousands of patients cannot be acquired by just doing a half an hour search on Google information.

And Google is an open enrolment, so any information can pop in on the first page. Maybe it will not be necessarily the right incredible information. So that’s great confusion. So overdependence is not the initial reading understanding for that purpose. The first level Google is good. But over the over dependence, if you want to go through literature, then you should look at a lot of credible science based magazines and which a layperson is not supposed to understand, read and understand. So mostly should be left on the healthcare practitioners, the doctors who are expert in that because their expertise come from their practice.

As AI is trending so much and has replaced a lot of jobs. Do you think doctors jobs also at the risk?

A very good question. I definitely recommend such articles and whether doctor’s job is in danger or not. I don’t think doctor Job was ever in danger will ever be in danger. Because see, that’s what that’s the difference. So what doctor has learned so widely? If you go to a specialist, you go and search online, or you go through search through various websites, or you go to the hospital directly and look for a doctor. So what do you look into that doctor? I go to the doctor because he has got this experience.

He has got this patient feedback. He has been to practice for more than 15 years, 20 years. So so that doctor expertise has come because of his own hard work and practice, which is again how that part. So I can always everywhere doctors, even in terms of journalist and everywhere in your writing, tomorrow you will have had a tool to do a podcast. You don’t know that. So salary would not be required. It’s not. And so I can only work as a basic facilitator. So we are also in our group. We are developing a tool called under the Brand Health Bureau.

And we are developing a tool to help doctors create good content. So we are giving a template to them. You fill in the keywords and that tool is so much mastered for with respect to health care and medical content. We’ll give you a 250, 300, 400 words. Good article within a few minutes. So that is but then final editing, final inputs. Everything has to be done better even in information scenario in patient treatment so that the percentage will never go. Do you think you would ever take your mother to a doctor and be satisfied? So what you will do? You will go to a doctor and then again you will go to the real doctor system sometime.

Can Communication and awareness campaigns can help bridge the gap between rich and poor when it comes to accessing quality healthcare services?

So health care is of everybody. It doesn’t look at poor or rich heart disease. Heart attack can come during the work. Also to the rich. So what healthcare complications can do is maybe work more in terms of providing a lot of information on all types of facilities. That’s where we feel that they are like when we work as in the commercial sector. Then we see a lot of hospitals, top doctors, private sector day coming forward and providing the information. We are the best hospital. We are the best doctor. We are this. We have that. Yeah, but not as a responsible healthcare company. That’s what we do at the foundation is to go out and look for guys who are working at the bottom of the pyramid, who are working in for the villages, who are working for the poor people.

There’s so many charity hospitals, there are so many excellent government facilities, government departments, there’s so many combat schemes which cover patients. And there are so many individual philanthropic doctors who are providing so much of free care or subsidized care for the poor. So it is our responsibility to bring them forward right about them, right about. I would in fact, recommend you also to do a series of podcast on such guys who are working on providing the pyramid, providing health care to the poor.

One of the biggest thing we need we do as a Healthcare Changemakers series in terms of coffee table book. So when we are doing that search, we are the innovators. Since independence, we covered 75 years of independence certified and teaching because one of the most attractive names in all the private sector owners, hospital owners, pharma owners, one of the most attractive names and he is Dr and his wife, they were one of the most qualified doctors at that time and they Dr. Prakash yeah yeah. And they left everything and they went to a village around that village and started giving health care because the health care was much required. There were no doctors in the 50km. And they grew.

The families grew up into those villages. So those are the people we as and continue to look forward to in our national health matters connection. This is the end of the pregnancy. So we have selected 23 such healthcare providers, doctors and philanthropist who are working only in the villages. So for them, commercial thing is not the thing. They are not there. They are not doing medicine practice just to earn money. They want to give back to the society and they are doing that. So thank you communicators. Our responsibility is to bring them out, talk about them so that even if the poor can not go to a big corporate hospital, he can go to them and get the same quality of treatment. So that’s how it should happen.

How does the media like TV, newspapers and internet affect how people think about?

I told earlier. What is health care is what is a behavior. So when you talk about any preventive health, it’s a very common thing. You are what you eat. So nutrition food what you eat is something what creates you as a healthy person or a non-healthy person. So that how that should come that information comes from the media, from various channels, from various stuff. What you read around, that’s what is in the nutrition is the doctors, what they are talking about. It is talking about new fad, new trends like intermittent fasting.

So there are so many other facts which are not outlined. I’m very much inspired by the whole government program and how the grains, which we have been commonly using as a staple, and that is they are so carbohydrates that of the wheat or what we eat, the rice, what we eat. So then those grains are so carbohydrate rich and we have been totally depending on them. And our grain production, you see, have been majorly focused towards these grains because they were easily available government subsidy. So you see a lot of giving and all these production very high. So what government has done this whole research and overall the whole time like minded healthcare ecosystem have come together, not only supporting the food chains are supporting everybody, supporting.

That’s why government has now started celebrating millets month. So even at G20, they served millet food because commercialized millet or these sort of grains which have been left behind. They are such healthy grains, easy to produce, and farmers don’t know about it. If we get them to produce and they are much healthier, ten times healthier than Normal roti. Yeah, they are less carbohydrate, less carbohydrate and sugar. They are interlinked so more is more sugar. So three roti normal roti one one roti. What do you eat on this? This? No. Of this given we is equal to three spoons of sugar. We never realised that we have been banging on rotis.  Through the latest advancement on the Roti, we are so much heavily dependent on carbohydrate food. You can have Chicken.

If you look at the Westerners now, they have dealt with it. Most of the developed countries, if you look at their palette, it is mostly full of chicken, vegetables, everything. And rice is just a very small piece there. Or a bread is just one bread, which they dig a lot. So that that’s how we need to change there. There’s a very active role of the media, the influencers, the information provider, institutions. They have come out, they are writing books, they are educating on these issues. So health care is something is about behavior. Every healthy practice comes from the behaviors. And this these are channels for behavior change. And I call our PM one of the biggest behavior change icon particularly in health care. The way he started the search at the Him took up the room one day and people were laughing. A Prime Minister of India has to pick up a broom. And that became the symbolic icon for the whole world, for India. Everybody started following. So the important such mission became successful. Open defecation became the guys who are supposed to groom the community, which were like cleaning and grooming. They felt so proud about it. The Prime Minister has a kind of diary. So all those be habit changes.

Behavior changes happened because it is very important to play. And of course lot of education awareness. Covid taught us that, see, we need to be proactive in taking control over how what happened in Covid, what we realized, what the maximum had done. Seven who found a home augmentation? So wherever you go, morality  police have heart disease. Kidney disease. Right. So those are the people. Liver, fatty liver, liver damage. Those are the people who would not survive. Most of them. 70% of deaths were on the commandment to go. Mom and patients look at diabetic and diabetic problem like that, right? So then they went to the hospital and they realized it is too late and they could not survive young patients because they were worried. So what the country realized, what are people like?

What the government learned that prevention is the best tool. That is what will work in a country like that. We cannot keep taking out doctors and building hospitals and giving everybody treatment and care that burden a country like America is not even able to bear. That’s why the the cost of healthcare is so high. The burden of healthcare is why till the day the insurance is paying, you are safe that the insurance is not paying for you. You are more than that in America. So that’s where India cannot. We are not America. We are a different country. We are not. We are developing. We are almost everywhere.

But then we cannot bear the burden of healthcare on our system. So that’s where we need to move towards. You do not care about the health care who don’t know what is wrong with them. Right. So that is the reason now. So this is all behavioural change. So today if you are 25 years old then you should realize that the day, I become that year old, I have to start going for my adventure. So go for a preventive health check. But what do you think when you become 30 years old? Or how to become a beginner here and will get me some entertainment fun. And then after 30 years, they start accumulating.

So that’s how after 35 years, you start seeing people becoming hypertensive sleep deprived, sleep disorder for diabetics 40 years to age. So yes, are a manifestation that leads to a bigger problem. How did this one study. And here it is. You got hypertension. You got diabetic. You all step by step. Your dieting became uncontrolled. It started affecting heart. It started affecting eyes. It started effecting different organs. So that’s how this whole manifestation starts and grow. But this can be prevented. So you can always slow the progress.

If you go for preventive health check on a regular basis and you adopt a healthy lifestyle, daily life style is very, very simple. There is no science. That’s what we as educators are educating everywhere. It is about what you eat, a healthy diet or less, one eating and also doing some. Some exercises, even as simple as walk and now yoga again. Modiji has played a very important role in making yoga. So after he has taken in international yoga 1s is celebrated all over the world is international. You got it on 21st June every year. So all those things have awareness and knowledge. It is there and is now. It is the responsibility of the younger population. See, you have 50 years for 60 years for the disease. So, they are in the management phase. He may have diabetes, hypertension, heart attack.

Unfortunately, you know the success of cancer treatment. So it’s very cool I have heard about a medicine. Something big with us, so it was like 100% reserved. It is still true that UK Britain is coming out with one such injection. Immunotherapy is called immunotherapy that that will help in treating. But still it doesn’t mean what we read in media. Treating all guys not like holograms. Very selective in what stage it is. Fourth stage. Last stage. Whether it.

You want to know if it is still deciding of the information I sell so easily? That’s what you don’t don’t hear. Read on Google and original media and believe it. You have to talk to the experts. You have to understand the science. And then, so some information is good for you, but always relying on experts to get the final information which is right. So of course, this is what is going to happen when the youngsters have to take the responsibility in terms of lifestyle modification and preventing many diseases. And that’s how the whole health burden on a health care system will get balanced. It can never show disease to one again. It’s like a certain body spread like that.

But you can always prolong the disease and prolong the suffering, prolong and prevent the suffering to prevent the suffering and the society and then people is about their economy and their country. Actually, there is a trend these days of eating fancy food junk for youngsters are not realizing what they are eating. So we have up to ten years. Eight years. Now you start it so it becomes your own habit. Simple. Unless we realize science is something else. And same thing is happening with the ancestrally very quick drive through.

So all the junk food has become So they make it fashionable. That’s how junk food is marketed and today’s generation is addicted to it. How can we stop this?

We should know our own ways of when to stop doing so. Why McDonald’s is good? Because it is good business. But what matter? Sometimes it’s okay. These are for binging. Binging is always occasional. It should be occasional. Actually, you should not Binge every Friday. Everything right is not healthy. So that’s fine. But when you are eating out also and having fun, you can always do that whole balance in your. So that is, eat more. chicken. That is still better. And of course, drink less.

We have heard, like in different parts of India, the cultures different. So the diet should also be the different according to the region. Is it?

Yeah, it is true. It is like for example, you say Mediterranean food is something for Mediterranean region like seafood. There are a lot of studies which have proven that a lot of diseases are prevented due to this, people who eat more fish, like neurological diseases, these are less in number. So it is a food difference. You know the type of food we eat in India, Mumbai is totally different. Street food selling food is completely different. But it’s not about the food, what you get.

And even all over the world, even thinking about how you make your judgment to consume, how much of the terms of the quantity and the quality, both terms. So that balance is important. I don’t think any food matters. I think we have climate or region wise food is available. And if you look at corner of the country, pizza is available, Domino’s and delivery is available for KFC anywhere you actually go to the deep of Kerala, to the deep of Ladakh, you find a corner there. But we find and can can see the balance and the physical activity is very important. That’s what is missing in the younger generation. I’m sorry, organism at the office, which is pretty cheap. You have to come back here so I can go home.

Are there any more things that government should do according to promote health care?

I would say that first of all, I came to know that government was trying to create a health portal also. But that is not the responsibility of government to create one health portal, because health information sources are many. That would solve the problems. But government should definitely work on creating credible health information sources like we do as we do the training programme. Government should actively support these training programs of the health media influencers, bringing the right kind of experts, educating them on a regular basis. That is one role.

On the information provided side is government should other than the health care delivery sign on, government is doing like government has come out with the issue to cover. Even fewer and lower side of that scheme is also growing. So I just want to screen for complete health insurance to fight lack of coverage. Those are good schemes which governments are implementing. Government is definitely implementing in a very effective way. So there are a lot of affordability fact where government has worked on accessibility and affordability. So. many drugs to be made available free for everyone, which is there. They’re working on malaria.

They’re working on so many other things in making the drugs available. The government scheme of general medicines availability is also done very well. Goals of capping the cost of various consumables and devices like stents. The implants the tablet in a very good way, which will make it more affordable to the people, although they should also invest on information. What I call what we call information therapy. That investing on bringing all these stakeholders, working with organisations like us and supporting us, that how we can make these programmes more regulation and more widen reachable to the all-time of stakeholders connecting and providing. So as you mentioned. A lot of cases where generic medicines are not so like impactful then.

So there is a big question mark on the efficacy, because there was a study also that only 2% of the generic medicines have undergone efficacy trials, and validating the pricing is very less generally cheaper. Again, that’s the same formula which comes up cheap. It is not always good. And even cost. The expensive is also not always good. But this is a mechanism government is trying to extend them to work on the certification of these producers so that they come out with quality medicine, but that will take time. That’s why there is a category called branded channels. So that is supported by the number of brands. And these are the generics which are more widely popular, more more widely available. But the pharma who is producing it takes the responsibility of the brand. So if anything goes wrong with the medicine and the efficacy is poor, you know whom to catch hold. So that’s what it’s called branded generics, which are the feature.

My only message is that let’s all be aware of all the things happening around us and look at the credible information. And also be aware of health and wellness. Wellness is more important than health care. I was in today’s scenario for everybody, and if we’d get somebody like one of the talks I was giving, I told very clearly that even the first of all, on the on the funny doctors in the MBBS courses, the information on providing should be made a curriculum and every doctor has to get into information providing public health education. So they should be trained for public health education. Then they should go out and they should not only just start going and doing their practice. The patient is patient and is patient. And that is one thing. And on the school side, from standard six seven year, the health and wellness curriculum should be inbuilt in the courses. They should start more reading about diet, nutrition right food right lifestyle and that should be made a part of the curriculum. They should give exams under those. So these two things will be brought on as a policy will make a change in the society.

AlternoNFT Empowers Digital Creators and Metaverse Users with a 3D NFT Marketplace solution

Cyprus-headquartered startup presents a first-ever marketplace, making access to 3D NFTs and their integration to Metaverse and VR headsets. It’s a completely new approach: by now, there are either marketplaces incorporated into the metaverses or independent platforms offering a very small number of 3D elements. This makes the startup a unique and self-sustaining platform, allowing any creator to produce 3D models and monetize them. 

Creators can upload 3D assets with relevant information and set their price as NFTs, after which they will be placed on a marketplace where potential buyers can discover, purchase, and import them into the Metaverse. After the current development, this functionality will soon be available via VR.

With 1,8 Million models available and 5 metaverse partnerships made by now, the startup is set to address the current challenges of unrealistic and empty metaverses, while facilitating the transfer of 3D models across platforms. It aims to enrich the metaverse ecosystem for all stakeholders, like metaverse creators, users, and businesses.

The current features:

  • Help 3D model vendors access the NFT market and monetize through digital art
  • Provide easy integration of 3D NFT objects to multiple metaverses and virtual reality headsets
  • AR/VR environment integration (e.g. Meta and Apple headsets)

Having a mission to bridge the gap between 3D creators and metaverses or VR helmet realms, the AlternoNFT marketplace introduces versatile business models centered around the utilization of 3D elements as NFTs. It simplifies and enhances Metaverse access for basically everyone, who can develop a virtual 3D object itself — and, in doing so, enriches the very fabric of these digital universes. 

The startup plans to collaborate with 3D crafting solutions, allowing creators to subsequently profit from them within the marketplace ecosystem. Such solutions are expected to enable access to the NFT market in an even simpler and more affordable manner.

For example, with the 3D Scanning feature of the iPhone, a user can monetize his or her everyday experiences or travel memories by scanning and transforming them into realistic NFTs right on the platform. The types of 3D assets are limited only by the imagination and technical resources available to the creator: NFT objects can be anything.

Chief Marketing Officer, Vladislav Danchenko
Vladislav Danchenko – Chief Marketing Officer

“We’ve established a platform, where 3D model creators, Metaverse users, and businesses that want to enter there could connect and benefit from binding the properties of 3D models to the NFT. It is a completely new approach, where we strive for a visionary and innovative path” — says Vladislav Danchenko, Chief Marketing Officer.

Augmented reality offers many additional perspectives for integrative solutions. The introduction of Apple Vision Pro headset the highly anticipated Meta Quest 3 with Augments (spatial digital objects that seamlessly blend virtual and real-world objects) underscore the surging demand for virtual reality elements, all of which the marketplace is uniquely poised to supply.

Arpit Jain: Reforming Mobile App Advertising with GreedyGame

In this exclusive interview, Arpit Jain, the visionary Founder and CEO of GreedyGame, shares the incredible journey of the company. GreedyGame, a leader in the AdTech industry, has been dedicated to transforming ad monetization and improving user experiences since it started in 2013. With a focus on making programmatic advertising accessible and offering innovative solutions, Arpit and his team have positioned GreedyGame at the forefront of the industry.

In this conversation, we explore the challenges that app developers face, GreedyGame’s unique approach to tackling these challenges, and the company’s vision for the future of mobile app advertising.

An introduction about the founder

Arpit Jain is the Founder and CEO of GreedyGame, a vibrant adtech startup based in Bengaluru. Operational since 2013, it is dedicated to revolutionizing the AdTech ecosystem. GreedyGame’s core mission centers on democratizing the programmatic space for mid and small game and app developers, enhancing user experience, and minimizing intrusiveness.

Arpit, a passionate tech and AI enthusiast and an IIT Ropar alumnus is deeply committed to advancing games and apps through cutting-edge technology. With a background as a software developer at PayPal, he pioneered creative concepts that later formed the basis for his establishment of Bengaluru’s leading platform for app growth and monetization. Under his leadership, GreedyGame has become a front-runner in the industry.

Can you tell us about your journey and what inspired you to start GreedyGame back in 2013?

Our journey at GreedyGame began in 2013 with a deep understanding of the challenges faced by gaming publishers in the realm of effective monetization and marketing.

Our motivation stemmed from the desire to transform the landscape of mobile app advertising. We envisioned a future where advertisements could be seamlessly integrated into games and apps, enhancing user experience rather than disrupting it. Our goal was clear: to create user-friendly, less intrusive advertisements that not only benefit users but also assist publishers in scaling their revenue effectively.

To further realize this vision, in 2023 January, we developed PubScale, a comprehensive platform meticulously engineered to address the multifaceted needs of publishers. PubScale is an all-in-one platform that brings ad monetization, user acquisition, revenue optimization, and analytics under one roof. This platform was conceived as the ultimate solution, empowering publishers to concentrate on what they do best: content creation and app development.

Through GreedyGame and our innovative solution, PubScale, we continue to work tirelessly toward our overarching goal of enhancing the world of mobile app advertising and empowering publishers to thrive in the digital landscape.

GreedyGame has grown significantly since its inception. Could you share some key milestones and highlights in the company’s growth story?

In the last ten years, we have been at the forefront of establishing industry benchmarks for enhancing audience engagement, ensuring that advertising is not only enjoyable but also profitable. Presently, we take pride in being recognized as a Google Channel Partner, collaborating with a vast global network comprising over 1,500 publishers and more than 500 advertisers.

Our client portfolio includes esteemed names such as Amanotes, Dell, Caffeine Inc., Reliance Games, Tata Neu, Dream11, Gameloft, True Caller, and many others, underscoring our dedication to delivering outstanding outcomes.

The company’s contributions garnered recognition on the APAC Growth Champions list two times in a row. The Financial Times ranked GreedyGame 22nd among 500 companies in the Asia-Pacific region. Additionally, The Economic Times and Statista positioned GreedyGame at the 10th spot among India Growth Champions 2023 list. In addition, our product PubScale was honored as the Best Monetization Platform for Publishers at the e4m Real-Time Programmatic Advertising Awards in 2023.

As a team, our progress has been consistent year after year. Particularly in recent times, we have experienced significant expansion by harnessing the combined potential of our team and cutting-edge technology, propelling us to new heights.

What sets GreedyGame apart from other ad monetization platforms in the market?

Our platform, PubScale, provides a comprehensive one-stop solution for app growth, covering all aspects of app monetization and user acquisition within a single platform. Game and app developers can initiate user acquisition and scale their operations in various ways. They can establish their ad monetization, continually receive data-backed insights, and use this information to foster their business growth.

Moreover, we offer continuous ad operations support around the clock, along with dedicated account managers of the highest expertise, accompanying developers throughout their monetization journey. 

You have a background as a tech enthusiast and AI enthusiast. How has technology played a pivotal role in the development of GreedyGame’s solutions?

My fascination with ad technology was first piqued during my time at IIT Ropar while I was deeply involved in the world of mobile games. However, my interest truly intensified when I joined PayPal as a Software Developer. In that role, I was entrusted with the task of exploring and prototyping revolutionary concepts, which ignited my passion for technology.

The appeal of utilizing technology to enhance user experience in mobile app advertising was irresistible. This enthusiasm eventually led to the founding of GreedyGame in 2013. Since our inception, we have remained dedicated to leveraging state-of-the-art technologies. Our goal has been to empower app publishers with advanced monetization strategies and provide enhanced opportunities for user engagement.

GreedyGame has achieved remarkable growth without VC funding. What strategies and principles have contributed to your success during times of market volatility?

GreedyGame’s remarkable growth without relying on VC funding can be attributed to a combination of strategic approaches and core principles that have guided us, especially during times of market volatility.

Focus on Sustainable Revenue Models: We prioritized building sustainable revenue models within our business. By concentrating on creating value for our clients and consistently improving our services, we ensured a stable income stream that was not reliant on external investments.

Bootstrapping and Financial Prudence: Operating within our means and exercising financial prudence allowed us to manage our resources effectively. This approach meant careful budgeting, prioritizing essential expenses, and reinvesting profits back into the company for organic growth.

Innovation and Adaptability: Embracing innovation and staying adaptable to market trends enabled us to evolve our services. By anticipating changes in the advertising industry and proactively adapting our strategies and technologies, we stayed ahead of the curve and met the evolving needs of our clients.

Building Strong Client Relationships: Cultivating strong, long-lasting relationships with our clients fosters trust and loyalty. Happy clients not only continued their partnerships with us but also referred us to others, leading to organic growth through word-of-mouth recommendations.

Investment in Technology: Our commitment to cutting-edge technology, such as the development of PubScale, allowed us to offer unique solutions to our clients. By investing in proprietary technology, we differentiated ourselves in the market, attracting clients who sought innovative and efficient advertising solutions.

Talent and Teamwork: Hiring the right talent and fostering a collaborative and innovative work culture within the company has been pivotal. Our team’s dedication, expertise, and creative problem-solving abilities have been instrumental in achieving success and overcoming challenges.

By adhering to these strategies and principles, GreedyGame has navigated market volatility successfully, achieving sustainable growth and establishing a strong presence in the advertising industry.

Could you provide some insights into the expansion of GreedyGame, including the recent opening of offices in Delhi and expansion into international markets?

From a geographical standpoint, our presence extends across India, specifically in Bengaluru and Delhi, as well as in the United States. Currently, we’ve initiated partnerships with sales consultants in various countries. Over the upcoming five years, our vision involves venturing into new markets and establishing a global presence.

Furthermore, we aim to forge extensive partnerships with mid-sized game and app developers whose apps exhibit growth potential and scalability. We plan to collaborate closely with them, leveraging our wealth of knowledge and available resources to facilitate their expansion and success.

What are the primary challenges that game and app developers face in terms of monetization, and how does GreedyGame address these challenges?

Game and app developers encounter several challenges in the realm of monetization. One significant challenge is optimizing ad placements without compromising user experience, and balancing revenue generation with maintaining a positive user interface. GreedyGame addresses this by employing AI algorithms that analyze user behavior and context, ensuring seamless ad integration and enhancing user engagement while maximizing revenue.

Another challenge is the diversity of ad formats. Developers often struggle to find the right mix of ad types that engage users effectively. GreedyGame offers a variety of ad formats, including non-intrusive native ads, dynamic banners, and interactive video ads. This diversity allows developers to choose formats that align with their audience, ensuring higher engagement rates.

Again, often game developers face challenges in scaling their revenue. Our native and offerwall offering helps game developers earn incremental revenue and boost their business manifold.

Additionally, GreedyGame understood that there exists a knowledge gap about app marketing and effective monetization strategies among small and medium-sized app developers. We seek to resolve this issue with our one-stop platform PubScale.

Could you briefly describe the key products and services GreedyGame offers to app and website developers, such as AdX, GROW, and SDK X?

PubScale’s easy-to-use dashboard provides publishers with a clear overview of their business. The platform features three primary offerings: monetization (PubScale ADx), yield optimization (PubScale SDKx), and user acquisition (PubScale GROW).

PubScale AdX connects publishers with premium advertisers, as well as top global advertisers, and provides dedicated policy and operational support for monetization. This product enables publishers to access premium demand from Google and deliver high-quality ads to users. PubScale SDK X optimizes ads for game and app publishers, increasing their performance and revenue by using A/B testing strategies. Our SDK X acts as a top-notch ad mediation platform and helps connect publishers with high-quality advertisers. PubScale GROW drives user engagement and acquisition, enabling publishers to expand their user base by buying traffic on performance KPIs.

Further, our dashboard provides insights into your app’s growth and revenue. Its user-friendly interface simplifies intricate metrics, allowing you to swiftly identify crucial data like return on ad spend (ROAS), fill rates, and eCPM, and comprehend user behavior.

Moreover, opting for PubScale not only empowers publishers but also addresses the constraints of time and resources. It addresses the knowledge gap among publishers concerning marketing and monetization. In fact, our intuitive user interface ensures that even individuals with limited technical expertise can easily access advanced app monetization methods.

GreedyGame has worked with several well-known brands. Can you share some success stories or notable partnerships that demonstrate the effectiveness of your platform?

We have had some great stories. Here are some success stories and notable partnerships that demonstrate the effectiveness of our one-stop platform PubScale.

1. Amanotes:

  • Location: Vietnam
  • Service Used: App monetization
  • Problem: Amanotes faced challenges with low fill rates, discrepancies, and unmet yield expectations, hampering their revenue potential.
  • Solution: GreedyGame deployed its app monetization platform PubScale to harness programmatic demand, and offer real-time insights, transparency, dedicated support, and campaign performance monitoring.
  • Results:
    • Revenue Increase: 425.43%Payout Increase: 384.23%eCPM Increase: 60.9%
    • Fill Rate Improvement: 65.7%

2. FreeFullNovel:

  • Problem: FreeFullNovel wanted to diversify its demand sources beyond AdSense and enhance the user experience.
  • Solution: GreedyGame’s PubScale’s GAM demand was incorporated into FreeFullNovel’s monetization strategy, unlocking new revenue streams and optimizing income.
  • Results:
    • Revenue Increase: 317%
    • eCPM Increase: 161%

3. Dell Inc.:

  • Location: United States
  • Service Used: Ad campaigns
  • Problem: Dell aimed to increase brand recognition, stimulate product interest, and elevate sales for its laptops to its target audience.
  • Solution: GreedyGame orchestrated a collaboration between Dell’s DV360 and GreedyGame’s GAM platform, acquiring traffic from relevant websites and significantly elevating Dell’s visibility.
  • Results:
    • Impressions: 5,237,984Clicks: 51,664
    • Click-Through Rate (CTR): 0.99%

4. Amazon.in:

  • Category: E-commerce
  • Objective: To run a branding campaign and maximize the reach of mobile phone sale advertisements.
  • Solution: GreedyGame collaborated with one of the world’s largest mobile game publishers, effectively targeting the audience using banner units.
  • Results:
    • Impressions: 5,786,391Unique Reach: 554,218Clicks: 156,023
    • Click-Through Rate (CTR): 2.69%

These success stories demonstrate how GreedyGame’s platform has helped companies across various industries improve their revenue, user engagement, and brand visibility.

How do you envision the future of mobile app advertising, and what role does GreedyGame aim to play in shaping that future?

In the evolving landscape of mobile app advertising, GreedyGame envisions a future deeply influenced by the growing smartphone and internet penetration in India. As more users download and engage with mobile apps, opportunities for game and app developers to monetize their products are set to multiply.

As the digital landscape continues to evolve, we are committed to enhancing the value propositions of our product, PubScale. We are dedicated to relentless innovation and will consistently expand the capabilities of PubScale. Our vision encompasses a world where app and game developers can devote their full attention to crafting outstanding games or content, while PubScale seamlessly manages their business requirements. We aspire to establish PubScale as the ultimate go-to platform for every app and game developer.

What advice would you give to aspiring entrepreneurs who are looking to start their own tech-based companies?

For aspiring entrepreneurs entering the tech industry, my advice stems from years of navigating the dynamic landscape of technology startups. Firstly, let your passion be your guiding force. Genuine enthusiasm is what keeps you driving through the challenges

Understand your customers deeply; their needs should shape your innovations. Embrace change and innovation; technology evolves rapidly, so staying current is non-negotiable.

Always seek feedback from your customers; their insights are invaluable for refining your products or services.

Financial prudence is crucial. Manage your resources wisely, invest strategically, and watch your expenses. Uphold ethical standards unwaveringly. Trust is the foundation of lasting business relationships.

How does GreedyGame prioritize user experience while delivering high engagement rates for ads on mobile and websites?

We understand the critical importance of aligning with an app monetization company tailored to specific needs. We ensure seamless integration with ad networks and exchanges, crucial for reaching target audiences efficiently. These networks act as intermediaries, effectively selling ad space on apps to advertisers. We carefully select networks and exchanges that align with the app’s objectives.

We support a variety of ad formats, including immersive and interactive ones such as native ads. These formats not only offer better user experiences but also result in higher ad rates. We enable publishers to choose the formats that align with their user experience goals.

Furthermore, our offerings like native and Offerwall blend with the content of the game or app, without hindering the user experience, and boosting further engagement and revenue.

What are some upcoming developments or projects that the GreedyGame team is currently working on?

We seek to create and integrate more tools that publishers can leverage and achieve app success. We are experimenting with VFX and how we can have better graphics and creatives, etc.

Again, we have seen encouraging responses for our native and Offerwall offerings, hence, we are looking to create more and more such offerings that will help game developers earn incremental revenue.

Lastly, how can app developers get started with GreedyGame and benefit from your services?

Getting started with GreedyGame and our platform ‘PubScale’ is a straightforward process. Start by visiting our official website and explore the services and solutions we offer. Familiarize yourself with our innovative ad monetization platform, PubScale, and understand how it can cater to your specific needs.

Next, reach out to our dedicated team through the contact information provided on our website. Whether it’s via email, phone, or our online inquiry form, our experts are readily available to assist you. Once you decide to proceed, our technical team will assist you with the integration process. Whether you are integrating ad formats, setting up analytics, or implementing user acquisition strategies, our team will provide comprehensive support and ensure a seamless experience.

Soon, you will gain access to our user-friendly PubScale dashboard. Here, you can monitor your app’s performance, track ad revenue, analyze user engagement, and make data-driven decisions. Our platform is designed to simplify complex metrics, making it accessible and actionable for developers.

By partnering with GreedyGame, game, and app developers can leverage cutting-edge technology, personalized solutions, and expert support to enhance their monetization efforts. We are committed to empowering app and game developers with the tools they need to succeed in the competitive landscape of digital advertising. 

Arpit Jain’s insights into the world of mobile app advertising, as showcased through GreedyGame, shed light on the transformative potential of innovative AdTech solutions. GreedyGame’s journey, driven by a commitment to enhancing user experiences and revenue for app developers, serves as a testament to the power of technology and entrepreneurship. As the company continues to pave the way for seamless and effective ad monetization, it remains poised to shape the future of mobile app advertising. Arpit’s journey and GreedyGame’s growth story stand as an inspiring example for aspiring entrepreneurs and tech enthusiasts looking to make a meaningful impact in the dynamic world of digital advertising.

A Comprehensive Guide to Creating Metaverse NFT Marketplace

In the past few years, NFTs have remained the hottest trend, paving the path for the highly anticipated future digital world- The Metaverse.

The Metaverse, also, has been a popular topic of discussion as it refers to a virtual world that can be experienced by creating personalized avatars. These intertwined trends merge to transform the lives of people and bring about the change we have all been hearing about in the lores. 

Even today, we see that the world is moving towards a virtual world, where people can communicate, buy digital assets, and explore new places without being there physically. Thus, the digital assets in this new, virtual world are available in the form of non-fungible tokens, called NFTs. NFTs only exist on blockchain networks and they cannot be replicated. 

Before we deep delve into the mechanism, allow us to briefly refresh your concepts about Metaverse and NFTs and how they are linked with each other. 

Metaverse refers to a virtual shared space where users can interact and communicate with one another and with digital objects in a real manner. NFTs, on the other hand, are the digital assets in the digital realm, such as in-game items or collectibles. 

Now, NFTs provide a way for digital assets in the Metaverse to have ownership and value, thus creating a digital economy. By using NFTs, creators can monetize their digital content and products. Moreover, they can own and trade digital assets like physical assets. 

Metaverse NFT allows users to explore the digital world through virtual reality. As a result, the retail industry, gaming sector, and every other field of life have started entering Metaverse. Thus, it has allowed users to explore products and services through a virtual experience. 

This brings us to the concept of the NFT marketplace, which refers to developing and integrating virtual marketplaces in Metaverse. This allows users to sell digital assets, including digital lands, in-game elements, art and craft, etc. 

Enough said! Now, if you have buckled up to enter the Metaverse and create a Metaverse NFT marketplace of your own, then this article will guide you through. We are going to discuss all the nitty-gritty details to cruise you through the process of setting up a Metaverse NFT marketplace. 

However, you need to keep in mind that to set up the Metaverse NFT marketplace, you need to be well-versed with the necessary technologies, such as Wearable technology, Virtual reality, The Internet of Things, Machine intelligence, etc. 

Needless to mention, you would need internet, the basic key, to set up and run your marketplace. So, we would like to take the liberty to suggest Cox, the top-tier internet that always keeps you connected with its beyond-fast internet. If you are a Hispanic, you may browse through Cox Internet español to find out more details. 

Anyway, without further ado, let’s step into it. 

1. Choose the Right Blockchain Network

NFT marketplace runs on a robust and scalable blockchain network. So, first of all, you will have to choose a project-specific blockchain network as it is going to be the main channel on which the metaverse and marketplace exist. You may choose from different types, but the main network commonly used for metaverse projects is the Ethereum blockchain. 

2. Build a User-Friendly Interface

Then, you will proceed to the next step by creating a highly intuitive and easy-to-use interface to grab the attention of users. Creating an attractive and user-friendly interface is important to create a good impression of the NFT marketplace and ensure seamless trading of NFTs. 

3. Select Features

The next step is adding unique and advanced features to optimize the efficiency of your NFT marketplace. For example, you may choose different features, such as decentralization, 3D display, wallet integration, and more. The features depend on the nature and requirements of the project. 

4. Create Smart Contacts

Blockchain uses smart contracts to regulate and implement all operations; therefore, it is a pertinent part of the Metaverse NFT marketplace to create smart contracts. The functionality of smart contracts relies on technical aspects and features, so they must be reliable and aligned with key features that the marketplace intends to perform.

5. Setup IPFS and Database

You must keep in mind that your NFT marketplace needs a decentralized storage space to store NFTs. Therefore, it is inevitable to set up IPFS and a database that is responsible for keeping sensitive data. IPFS also known as the Interplanetary File System stores and shares the data in the form of database systems.  So, setting up a database and IPFS  can guarantee that NFTs and user data are secured with high-end security. 

6. Test and Deploy

Finally, you will just check the integrations and smart contracts to ensure that the marketplace does not have flaws in the code. Make sure everything undergoes stringent quality tests to correct the defects before it is deployed. Once everything is checked, you may deploy your marketplace. 

Final Thoughts

While Metaverse is in its initial stage, it has already made an impressive impact. More and more techies are dipping their feet in the metaverse as it can offer endless opportunities for individuals and businesses. 

Meet7: Redefining Online Dating for Meaningful Connections

In this special interview, we take a closer look at Meet7, the dating app that’s changing the way people meet and connect. Meet7’s co-founder, Saurabh Awasthi, a data expert with over ten years of experience, tells us what inspired the app and how it’s different. Learn about Meet7’s unique features, like not having to swipe and fun games for couples. Find out how Meet7 keeps users safe by making sure everyone’s a real person through a referral system.

Discover how Meet7 has grown a lot and what’s coming next to make online dating better and safer for everyone.

An introduction about the co-founder

Saurabh Awasthi is a co-founder of Meet7, the new-age dating app that is changing the game for singles looking for genuine connections. Saurabh has over 13 years of experience as a data scientist across various industries and brings a wealth of expertise to the team. He is a B.Tech graduate from the prestigious IIT Roorkee and was recognized as one of the Top 10 Data Scientists by Analytics India Magazine in 2018.

Can you tell us more about the inspiration behind creating Meet7 and what sets it apart from other dating apps in the market?

Meet7’s commitment to leveraging technology for improved user experiences and safety sets it apart from other dating apps in the market:

1. No Swiping feature

Unlike most dating apps that use swiping to match users, Meet7 has a “no swipe” approach that leads to a distinctive dating journey tailored to individuals seeking more meaningful connections. This makes users trust Meet7 more because of their transparency and the trust that they have built in the hearts of their users.

2. Mandating identity verification, instead of optionalizing

While most dating apps encourage users to verify their identities, it is not mandatory. On Meet7, identity verification is mandatory, and users cannot make a profile without completing it. If any part of the verification and analysis returns a different result than what was fed in the profile, the system flags the profile and no matches are given to the user.

3.Preference to user interaction inputs over provided Inputs

The Meet7 Algorithm uses machine learning to track both overt and covert preferences of users. This is in contrast to traditional dating platforms, which often rely on superficial criteria such as appearance and location rather than more reliable metrics such as in-app behavior analysis and responses to KnowQ and CompQ questions. This ensures that users are presented with personalized recommendations more likely to result in meaningful connections.

Meet7 has been described as a “game-changer” in the dating app landscape. What specific features or aspects of Meet7 do you believe contribute to this distinction?

Meet7 is described as a “game-changer” in the dating app landscape for a number of reasons, including:

1. Best fit matches

Meet7’s USP is its capacity to identify compatible partners; with it, the app is celebrating the presence of over 1,000 couples. Based on their shared beliefs, hobbies, and personality traits, it employs AI to pair users with compatible mates. With the idea of ‘meeting people not profiles,’ it offers the ‘CompQ’ feature, which examines personality features by asking a few basic questions and analyzes compatibility before returning matches, ensuring more meaningful interactions.

2. ‘Sterilizing’ online dating

From the outset of the user journey, ‘no swipe’ dating respects the user as an individual, rather than as a few attributes of a profile. This fosters favorable attitudes on the app and raises emotions of self-worth and confidence. Additionally, Meet7 has a zero-tolerance policy for catfishing and cyberbullying. To help women make wiser selections, the app also has a behavior grading system that is only visible on the profiles of male users. Female profiles won’t show these scores, but any suspicious or erroneous conduct or reporting by women will be watched over, discouraged, and dealt with right away.

3. Analysis behavior

Data analytics is used to examine how users interact with the platform by monitoring user interaction with profiles, messaging trends, and response rates. Meet7 is learning to “Watch what users do, not just what they say” as a result of this. This in-app behavior analysis meticulously chooses the following set of matches customized to individual interests and expectations, ensuring that Meet7: recognizes “bad actors” engaging in fraudulent or inappropriate behavior; and continuously improves the matching algorithms.

The social referral feature of Meet7 is designed to monitor fake profiles and bots. How does this feature work, and what impact has it had on user safety and experience?

1) Meet7’s social referral feature works by requiring new users to be referred by existing users. This means that new users can only create an account if they are invited by someone they know and trust. This helps to reduce the number of fake profiles and bots on the app, as it is more difficult for spammers to create and maintain multiple accounts.

2) The social referral feature has had a significant impact on user safety and experience on Meet7. According to the Meet7 website, the feature has helped to make the app free of fake profiles, bots and scammers. This has made Meet7 a safer and more enjoyable place for users to connect with each other.

3) The social referral feature has also helped to improve the quality of matches on Meet7. Since new users can only create an account if they are referred by an existing user, users are more likely to meet people who are serious about dating and who they have something in common with.

5. Can you elaborate on the interactive couple games offered on Meet7? How do these games contribute to building and nurturing relationships between users?

Meet7 is constantly evolving to try and ensure that there is no break in quality engagement between couples. Even in non-romantic relationships or daily interactions, we have seen that the most effective icebreaker for any interaction stalemate is starting a game. We suggest certain in-app quizzes and games to couples, curated specifically to the stage of interaction between them. For example, for couples who are in the early stages of their journey, we would suggest simple word association and poem/story completion games, and for couples who have been together for a while we would have in-depth quizzes, exercises designed to explore each other’s personality deeper.

Meet7 has achieved impressive growth since its founding in December 2022, with over 120,000 users. What do you attribute this success to, and what are your plans for further expansion?

Meet7 has grown now to 150,000 users because it is the only effortless, serious dating app which makes online dating safer and easier for users.   

Meet7 is constantly changing as a result of user feedback and internal learning. Increasing user engagement, safety, and meaningful relationships will continue to be our top priorities. While we use AI/ML, our app is human and values interactions over matches. In addition to personality assessments using questions, we are investigating the use of facial analysis to ascertain user characteristics. Through additional pair games and quizzes, virtual speed dating, and the above-discussed recommended next steps, we also intend to enhance user engagement. Through in-app behavior analysis, we will keep raising the bar for user safety and privacy and develop a more meaningful online dating environment.   

The swipe-free experience is one of Meet7’s unique features. How does it work, and how has it been received by users?

Over time, the gap between online and offline dating has been established by swipe-style apps that make it appear like looking through catalogs of profiles. Due to the inability of many who prefer to socialize online to form meaningful connections in the real world, it has led to issues with anxiety, low self-worth, frustration, and loneliness. Online users appear to be hiding their identities by editing their user profile and profile photos to enhance the likelihood that someone will swipe right and find the most matches. However, because of the imbalanced gender ratios, women receive too much attention from these apps, which causes discomfort and analysis paralysis. Our vision is to completely eliminate “swiping through a catalog of profiles” to select dates. The swipe-free experience on Meet7 is a unique feature that sets it apart from other dating apps. Instead of swiping through profiles, Meet7 users are matched with other users based on their compatibility.Through a feature called ‘CompQ’ .i.e.by answering 5 simple questions you can match instantly with your perfect partner without spending hours swiping profiles.This compatibility is determined by a variety of factors, including users’ interests, values, and communication styles.Once users are matched, they can start chatting with each other right away. Meet7 also offers a variety of features to help users connect with each other in meaningful ways, such as voice and video calling, icebreaker games, and virtual dates.

User privacy and data protection are essential in online dating apps. What security measures does Meet7 employ to ensure the safety of user information?

Meet7 is an AI-driven dating app that takes user privacy and data protection very seriously. They employ a number of security measures to ensure the safety of user information, including:

1. Identity verification

Meet7 requires all users to verify their accounts with a phone number and photo verification. Male profiles require another layer of verification i.e., either invitation by an existing users or verification by linking their LinkedIn profile. This helps to prevent fake accounts and catfishing.

2. Using data / information encryption

All information and user data on meet7 is encrypted and can be accessed only by the admin through a secured passcode. All our analysis and machine learning is performed without accessing any personal data / information

3. Storing data securely

Meet7 stores user data on secure servers that are protected by multiple layers of security measures.

4. Giving users control over their data

Meet7 gives users control over their data by allowing them to choose what information they share with the platform and who they share it with. Users can also delete their account and all of their data at any time.

In addition to these security measures, Meet7 is also committed to transparency and accountability. Weregularly review our security practices and make changes as needed. Wealso have a dedicated team of security experts who are available to answer any questions users may have about your privacy and security.

With the recent funding secured, what are your strategies for marketing and promoting Meet7 to attract a wider user base?

Our marketing strategy mainly targets students and professionals aged between 20 and 30 living in major cities in India. We understand the changing priorities and world view of our audience as well as the subtle differences between the users within our target group, and ensure that even our social media communities on Instagram and LinkedIn provide a safe and secure space for them to express themselves and meet people with whom they vibe. Regular communication through in-app updates, and social media keeps them informed about new features and events tailored to them. We also ran a campaign called NoCompromise with Amol Parasher and Sayani Gupta – to show our commitment to improve the user experience in online dating. Separately, we actively engage with them by tailoring our app’s features to their needs and interests, as well as introduce features based on their feedback and concerns.

How do you see Meet7 evolving in the future, and what goals do you have for the app in terms of helping individuals find meaningful relationships?

User involvement is the life or death of dating apps, thus efforts to increase and improve engagement are still a top priority. As AI-driven algorithms advance, they can provide more precise and customized matches by aiming to match emotions rather than just tastes. Increasing user engagement, safety, and meaningful relationships will continue to be our major priorities. Along with personality testing via questions, we are investigating the use of facial analysis to determine user characteristics. In addition, we want to enhance user interactions by adding more couple games and quizzes, virtual speed dating, and the previously mentioned suggested steps. By using in-app behavior analysis to analyze user behavior, we will keep raising the bar for user safety and privacy and building a more fulfilling online dating community.   

 As a co-founder with a background in data science, how has your expertise contributed to the development and success of Meet7, particularly in terms of user matching and engagement?

Apart from using cutting-edge AI/ML driven matchmaking as discussed above, Meet7 uses AI, machine learning and data analytics to elevate user experiences through:    

Ushering users through their journey

Meet7’s data engine is primed for interactions, allowing the app to offer a variety of unique interactive features, such as ice-breaking sessions and games, that prompt users to engage better. Through machine learning, we can usher users to the next steps based on the stage of their interaction. For example, to kill the awkwardness and to save you from embarrassing yourself, Meet7 has curated guided interactions with the ‘KnowQ’ feature.Through a set of questions with options, you can learn to understand the person by building a cohesive conversation.     

In-app behavior analysis

Data analytics is used to study user interactions on the platform, by tracking engagement with profiles, messaging patterns, and response rates. Through this, Meet7 is learning to “Watch what users do, not just what they say”. This behavioral analysis continually refines the matching algorithms, ensuring that Meet7: identifies “bad actors” indulging in fraudulent or inappropriate behavior; and carefully selects the next set of matches catered to individual interests and expectations using in-app behavior analysis. 

To conclude, Meet7 isn’t just repairing what’s broken; it’s setting new benchmarks for dating apps, earning us 150000 users in just 10 months.

Can you share any success stories or memorable moments from users who have found meaningful connections through Meet7?

In the last 10 months, over 1000 couples have interacted over our platform. We have successfully set up about 100 dates so far, where users have enjoyed both the experience and the company. Overall, we are creating a richer, safer, and more customised experience to keep users engaged and satisfied.

In a competitive market, how does Meet7 plan to maintain its position as a leading platform for individuals seeking genuine connections over the long term?

Meet7 is an AI driven dating app that aims to help individuals seeking genuine connections over the long term. Here are some of the ways Meet7 plans to maintain its position as a leading platform in this space:

Continued investment in AI and machine learning

Meet7 is constantly working to improve its AI and machine learning algorithms to better match users with compatible partners. This includes developing new algorithms that can take into account a wider range of factors, such as users’ values, lifestyles, and relationship goals.

Focus on building a community of users who are serious about finding love

Meet7 has a number of features in place to encourage users to create meaningful profiles and connect with others who are looking for long-term relationships. For example, users are required to complete a detailed profile check and are only able to see other users who have also completed the questionnaire.

Offering a variety of features and tools to help users connect and build relationships

Meet7 offers a variety of features and tools to help users connect and build relationships, such as video chat, voice messaging, and in-app events. This makes it easy for users to get to know each other better and build stronger connections.

In addition to the above, Meet7 is also working on a number of new initiatives to further improve its platform and make it even more effective for users who are seeking genuine connections over the long term.

How do you envision the future of online dating apps, and what role do you believe Meet7 will play in shaping that future?

Over time, there has been a divide between online and physical dating due to swipe-style apps that look like catalogs of profiles. Due to their inability to form meaningful relationships in the real world, people who prefer to socialize online have experienced problems with anxiety, self-worth, frustration, and loneliness. In order to boost their chances of receiving the most matches with a right swipe, online users appear to wear a mask by altering their profile and photo. However, because of the unbalanced gender ratios, women receive an excessive amount of attention from these apps, which causes discomfort and analysis paralysis. Our vision is to completely eliminate “swiping through a catalog of profiles” to select dates. While we use AI/ML, our app is human and values interactions over matches. We see Meet7 as an effortless, serious dating app which makes online dating safer and easier for users.   

Are there any upcoming features or developments in Meet7 that users can look forward to?

Users on our app can anticipate specific interactions and user matching like:

1. Next step recommendation and prompts for matches

We remind our users of each other’s hobbies or likes if a conversation lags through KnowQ and other features. Additionally, the software guides users by pointing out appropriate times for couple games, compliments, in-app purchases, and even virtual or in-person dates. To lessen the awkwardness associated with these kinds of interactions in India, the app can also recommend locations for a date based on shared interests.

2. Scheduled or instant speed dating events

We provide customized speed dating sessions for those who want a more engaged experience. Users can video meet up to seven people at a time for a speed dating session. By using this, people can locate partners more quickly and gain confidence through communication.

Lastly, what advice do you have for individuals using dating apps like Meet7 to make the most of their experience and increase their chances of finding meaningful relationships?

When using dating apps like Meet7 or any other platform, it’s essential to approach it with an open mind and genuine intentions. Be authentic in your profile, and use recent photos to represent yourself accurately. Take the time to get to know your potential matches through meaningful conversations, asking questions, and sharing your own thoughts and experiences. Patience is key; don’t rush into things, and be open to various possibilities. Safety is paramount, so ensure your first meeting occurs in a public place. Above all, remember that meaningful relationships take time to develop, so be persistent and keep a positive outlook while using the apps.

Meet7 is changing the way people find love online. The co-founder, Saurabh Awasthi, and his team have made the app unique with features like no swiping and fun games for couples. They also take safety seriously by making sure everyone is a real person. Meet7 has grown a lot, and they’re working on making online dating even better and safer. The future looks bright for those seeking meaningful connections on this app.

Here’s how Meta’s smart glasses can potentially replace smartphones

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Meta, a trailblazer in tech innovation, is at the forefront of the drive to transform smartphones into smart glasses—a vision that could redefine how we interact with the digital world. Pioneering the integration of augmented reality (AR) and virtual reality (VR) technologies, Meta foresees smart glasses becoming the primary computing devices worldwide.

Meta x Ray-Ban collaboration on v2 of smart glasses

Meta’s Journey into Smartglasses Development

Meta has already introduced two generations of smart glasses, namely Ray-Ban Stories and Ray-Ban Meta. These glasses boast multifunctional capabilities, including capturing photos and videos, making calls, playing music, and integrating a virtual assistant for seamless control and task execution.

Looking ahead to 2025, Meta is gearing up to launch its third-generation smart glasses—a significant leap forward in terms of power and capabilities. These glasses are anticipated to feature a versatile viewfinder allowing users to read messages, scan QR codes, and control the device using intuitive hand gestures.

While Meta is a frontrunner, it’s not alone in this endeavor. Tech titans like Apple, Google, and Amazon are also investing heavily in smart glasses technology. However, Meta stands out for its aggressive pursuit of this vision, determined to position smart glasses as the next prominent computing platform.

Smartglasses vs Smartphones

While it’s fun to imaging a smartphone-free world where every command is hands-free and the world seems like a much better and freer experience, it is important to compare the pros and the cons of smart glasses to make a more informed decision.

Advantages of smartglasses

  • Smart glasses offer a hands-free experience, allowing users to engage with digital content and applications seamlessly. Unlike smartphones that require physical interaction, smart glasses enable users to access information, make calls, or receive notifications effortlessly.
  • Smart glasses reduce the need to constantly pull out a smartphone. Users can receive notifications, messages, and relevant data directly through the glasses, minimizing interruptions to their current activity.
  • One of the standout features of smart glasses is their ability to overlay digital information onto the real world. This feature is invaluable for tasks like navigation, where directions can be displayed in real time on the glasses, enhancing the overall navigation experience. Additionally, in education, smart glasses can display supplementary educational content relevant to the user’s surroundings, transforming traditional learning.

Challenges with smartglasses

  • Presently, the cost of smart glasses is a significant hindrance to their widespread adoption. To replace smartphones effectively, smart glasses need to be affordable and accessible to a broader user base. Technological advancements and streamlined production processes are essential to driving down costs.
  • Current smart glasses are not a staple yet, they do not offer a comfortable and aesthetically appealing design. These current designs need refinement to ensure they are fashionable, lightweight, and ergonomic, catering to various preferences and lifestyles.
  • Battery life is a critical aspect for user satisfaction. Smart glasses need to have an extended battery life to support continuous usage throughout the day. Advances in battery technology and optimization of power consumption are vital to address this challenge effectively.

Smart glasses have the potential to redefine how we interact with technology, providing a hands-free, immersive experience. However, addressing the challenges related to cost, comfort, and battery life is crucial to realizing their full potential and replacing smartphones in the future.

Meta’s commitment to smartglasses

Meta is investing heavily in research and development, and it is committed to making smart glasses more affordable, comfortable, and stylish. The company is confident that smart glasses will eventually replace smartphones.

But how is Meta planning on achieving this transition of behavior for people from smartphones to smart glasses? Here are a few ways the Meta is currently pushing its vision:

  • Creating affordable and accessible smart glasses: Meta Quest has released two generations of smart glasses, the Ray-Ban Stories and the Ray-Ban Meta smart glasses, which are both relatively affordable compared to other smart glasses on the market. The company is also working on making smart glasses more accessible by partnering with retailers such as Best Buy and Sunglass Hut.
  • Developing innovative and useful applications: Meta Quest is working with developers to create innovative and useful applications for smart glasses. For example, navigation apps can provide users with directions and turn-by-turn instructions without having to look down at their phones. Furthermore, translation apps that can translate text and speech in real-time and educational apps that can provide users with interactive learning experiences
  • Educating the public about smart glasses: Meta Quest is educating the public about smart glasses through marketing campaigns, social media, and educational resources. The company is also working with retailers to provide customers with information about smart glasses and how to use them.

How to make smartglasses more appealing to the masses?

Meta Quest is working to make smart glasses more appealing to consumers. The most important factors that they’ve identified, which are decision-changing factors include design and power.

On the design front, Meta Quest has partnered with Ray-Ban to design smart glasses that look and feel like regular glasses.

They are also working on developing new technologies that will make smart glasses more powerful and capable. For example, the company is working on developing a new display technology that will allow smart glasses to provide users with a wider field of view and higher resolution.

Meta is committed to making smart glasses the next big computing platform. The company is investing heavily in research and development, and it is working with partners to create affordable, accessible, and innovative smart glasses applications.

How can we help Meta Quest in this transition?

Meta can only go so far in convincing us to try and adapt to using smart glasses and. more importantly, transition away from the traditional smartphone. We ourselves, must meet them halfway to help ease the transitions, especially given that this is the direction that the future of technology is heading to. Here are a few ways we can help ourselves:

  • Educate ourselves about smart glasses: The more we know about smart glasses, the more likely we are to adopt them. We can learn about smart glasses by reading articles, watching videos, and talking to people who have used them.
  • Try out smart glasses: The best way to learn about smart glasses is to try them out. Meta Quest offers a number of ways to do this, such as visiting a retail store or borrowing a pair of smart glasses from a friend or family member.
  • Provide feedback to Meta Quest: Once we have tried out smart glasses, we can provide feedback to Meta Quest about our experience. This feedback can help Meta Quest to improve its smart glasses and make them more appealing to consumers.
  • Support developers of smart glasses applications: The more useful and innovative smart glasses applications that are available, the more likely people are to adopt smart glasses. We can support developers of smart glasses applications by downloading and using their apps, and by providing them with feedback.

Meta’s Confidence in the Future of smartglass

Despite the obstacles, Meta remains steadfast in its belief that smart glasses will eventually supplant smartphones. With significant investments in research and development, Meta is committed to enhancing affordability, comfort, and style to ensure smart glasses seamlessly integrate into our daily lives.

The future of computing seems destined for a paradigm shift, and Meta is at the helm, steering us toward a future where smart glasses could be the new norm, revolutionizing the way we perceive and interact with technology.

Stay tuned as the world eagerly awaits this exciting transformation.