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Digital Marketing

Why Marketers Should Stop Worrying and Embrace AI in Content Marketing

Though it may be unsettling, AI is here to stay; the genie has been let out and there is no turning back. Now, the choice...
Digital Marketing

What are the Benefits of Generative AI in Marketing to drive ROI?

Data analysis using generative AI can improve understanding of consumer behaviour and preferences. It enables marketers to adjust their approaches appropriately. Personalised advice, focused...
Artificial Intelligence

Generative AI Will Help Marketers Connect With Customers

AI has revolutionised digital marketing by utilising automation, personalization, and data analysis. AI is used by marketers to target particular consumers, gather data, and...
Digital Marketing

4 Best Social Media Listening Tools in 2023

“Your most unhappy customers are your greatest source of learning”- Bill Gates Yes, this is very true. Your unhappy customers are those who show the...
Digital Marketing

15 Best B2B SaaS SEO Experts Today

Given the increasing challenges in the digital environment, B2B businesses often struggle to maintain a strong online presence or even turn a profit. With...
Digital Marketing

What is Golden Triangle in Digital Marketing?

The Golden Triangle in digital marketing is a model that illustrates the three key components of a successful digital marketing strategy: Market: The demographic you...
Digital Marketing

The Best Content Distribution Channels for Content

We can also refer to this ongoing cycle as the content loop, which encompasses all of us. Every day, we create material in a...
Digital Marketing

How Cross-Platform Tracking Can Improve Your Marketing ROI, Personalize the User Experience, and Prevent Fraud

The practise of tracking user activity across many platforms and devices is known as cross-platform tracking. A number of techniques, including cookies, device fingerprinting,...
Digital Marketing

Bounce Rate: What It Is and How It Can Benefit Your Website

What is Bounce Rate? The percentage of website visits that are one-page sessions with the visitor leaving without reading a second page is known as...
Digital Marketing

8 Best Google Ads alternatives and why you should switch

We're all familiar with how Google Ads have taken center stage in the world of online advertising. They've become a go-to platform for brands...
Digital Marketing

Metaverse Marketing Strategy 2023: Unlocking Opportunities in the Digital Frontier

Businesses now have new opportunities to interact with customers in previously unheard-of ways thanks to the emergence of the metaverse, an immersive and networked...
Digital Marketing

Google AdWords: The Greatest Tool in Digital Marketing

Google AdWords is one of the best tools available in the field of digital marketing, where companies compete for online visibility and client interaction....
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