In today’s world, it becomes hard to keep track of how many entertainment subscriptions and channels you are a part of. Although there are numerous options to choose from, it is also impossible to calculate the money one spends on these subscriptions. To solve this problem, PlayboxTV is here with a one-of-a-kind solution.
PlayboxTV offers a wide collection of OTT platforms like SonyLIV, Zee5, regional platforms like Sun NXT, ShemarooMe, etc. along with more than 350 Live TV channels in a mobile or television application that one can choose from according to their preference. This venture is a part of Next Trillion Technologies, an organization in the technology business since 2017.
The mission of PlayboxTV is to partner with as many OTT platforms as possible and integrate them into a single format so it becomes easier and less time-consuming for users to look for quality content. They have curated products like a mobile application that lets users’ binge-watch their favorite movies and shows, anytime and anywhere and an OTT TV Application that aids users watch live TV and OTT shows in one location.
According to the company, “today our local ISPs are not able to sustain the competition; the average churn rates are between 1 to 5 percent and every ISP is experiencing a significant churn. A bulk of business is being taken over by more influential players in the market. Where our local ISPs lack is understanding the need to market oneself, create a brand and provide attractive offers that allure the consumers. The company also aims to strengthen the local ISP market by giving them the resources to compete with the big players”.
Along with opening new avenues for internet providers, local cable operators, and multi-system operators who can partner with them so that they too can survive and flourish in the competitive ISP market, as a user, you get features like recommendations as per your interests and a spectrum of channels or platforms to choose from in a single sign-in.
A bulk of business is being taken over by more influential players in the market. Where our local ISPs lack is understanding the need to market oneself, create a brand and provide attractive offers that allure the consumers.
Aamir Mulani, the founder of PlayboxTV commented, “Any innovative ideation needs a lot of trust and support to actually make an impact and create a difference. To gain the trust of anyone, be it the investors or the consumers, is the hardest thing to do. You not only see a dream but you convey it to people so that they can see your vision. I have always wanted to provide good content and create an ecosystem where it could be accessible for everyone. A true win-win situation where not only the market prospers but the consumers reaping the end product are also satisfied.”
The company has also recently featured on Shark Tank India, a business reality TV show that aired on Sony Television. In December 2021, PlayboxTV was a part of the first edition of TIIPS Incubation, a platform for startups where startups are given a chance to meet with investors and mentors. This event was organized by JBIMS, Jamnalal Bajaj Institute of Management Studies in association with Touchwood Advisory and Management. Mr. Abhishek Karnani, MD of The Free Press Journal was the chief guest and it witnessed the participation of many enthusiastic startups. The second edition of TIIPS Incubation will be held on 19th February 2022.