THE UPGRΔDE

Facebook Takes on TV for Ads

If you had a specific budget for video advertising, what would you do with it? Would you run your ads on television or would...

Facebook and Digital India: Where’s Net Neutrality?

It’s astonishing how fickle people can be. A few months ago, people were copy-pasting and sending emails asking for Net Neutrality so religiously that...

Facebook Signal: What It Does and How To Do It

The next battle in the war has been announced. Earlier this month, a rival for Facebook’s Instant Articles, we were told, was in the...

Be ITK: Social Media Acronyms You NTK

Grammar Nazis might consider stepping down. Social media is evolving a language of its own – one with heavy doses of acronyms and abbreviations...

Social Media Stands with Ahmed and his Clock

It is easy enough to say that just Tweeting something or sharing a post is easy. It doesn’t have a real world impact of...

New: How to Opt Out of Targeted Facebook Ads

This is one of those creepy things that Facebook does, to be honest. It really brings home how much of your life, and your...

Facebook Dislike Button Coming Soon…

Mark Zuckerberg has set the Internet and a good part of the real world buzzing with his public Q&A session. He said that one...

Do Self-Destructing Message Apps Work as Promised?

Users tend to gravitate towards popular supposedly erasable social media in order to avoid leaving a digital trail. However, you wouldn't be wrong to...