Saturday, March 2, 2024

OpenAI’s ChatGPT is emerging as a threat to Google Search

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OpenAI’s chatbot, ChatGPT recently took the internet by storm. From students searching for answers to their projects to professionals creating marketing plans and generating startup ideas, everyone found a use case for ChatGPT. You simply have to input a question and the chatbot will give you an answer.

This has raised arguments that if searching for answers has become so simple, then why do people need to spend their time and go through various links in order to find the answer they need? Everyone can simply chat with this AI tool and have the answers ready in front of their eyes.

The whole world is dependent on Google to search for anything and now suddenly with the entry of ChatGPT, there seems to be a new threat to Google Search. The phrase “Google it!” can become “ChatGPT it!” in no time.

Google has been dominating our lives for years now. The whole world is dependent on Google to search for anything and now suddenly with the entry of ChatGPT, there seems to be a new threat to Google Search. The phrase “Google it!” can soon become “ChatGPT it!”.

Everyone including Google is worried about artificial intelligence taking over our lives and the company has issued a “red code” over ChatGPT according to a report by The New York Times. Since 1998, Google has overpowered many search engines like Bing, Yahoo!, etc. but now the company is concerned that it’s time AI will take over the search engine.

Also, ChatGPT and OpenAI are only one of the tools and companies that are advancing in the field of AI. Soon, many such tools and companies will come into the picture and come up with options that will potentially change the way the internet works. But Google is also advancing in AI and has the technology that could give tools like this fair competition. Its AI chat tool LaMDA gained a lot of traction after a researcher claimed that the bot had become sentient.

A voice memo of a Google executive, heard by the NY Times reveals that CEO Sundar Pichai has been working on defining an AI strategy.

The reason why Google is not implementing its technology or releasing it to the public is because of the very reason that chatbots can mess with the search business and ultimately mess with its business model. Any harm to Google search can affect the company’s ad revenue which makes up a lot of its earnings. On the other hand, the company also fears that the release of such AI chatbots can lead to harm in society. A voice memo of a Google executive, heard by the NY Times reveals that CEO Sundar Pichai has been working on defining an AI strategy.

To be fair, ChatGPT is easy to use, gives what you ask for, and is not time-consuming so why wouldn’t the world adopt something like this even if it means replacing Google Search? It definitely holds the potential but it is still too soon for such chatbots to completely replace search engines.

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