10 best dating apps in the UK in 2023


Dating apps in the UK have evolved into a fundamental aspect of modern dating culture. These platforms have revolutionized how people meet and connect, especially in urban areas where busy lifestyles often limit traditional social interactions.

Dating scenes in the UK

Dating life in the UK has its unique characteristics, influenced by cultural norms, social attitudes, and historical factors. While it shares similarities with dating in other parts of the world, there are some distinctions that set it apart as well.

Britons are often known for their reserved and polite approach to dating. Initial interactions tend to be formal, and individuals value courteous behavior and mutual respect. Humor, especially dry and witty humor, is a vital part of British culture and is often integrated into dating interactions. Sarcasm and banter are common, helping to establish rapport.

Meeting at pubs and bars is a prevalent way to initiate relationships. Socializing in these settings is a norm, and casual encounters often occur in this relaxed atmosphere. The UK, like several other countries, has seen a rise in casual dating and hookup culture. Dating apps facilitate these connections, especially among the younger demographic.

The UK’s multicultural society influences dating preferences, allowing for a diverse range of relationships and more inclusive attitudes towards various cultures, ethnicities, and backgrounds. The digital era has significantly impacted dating in the UK. Online dating platforms are widely used, offering an alternative way to meet potential partners and providing a diverse range of dating options.

Dating etiquette often includes gestures like splitting the bill and being punctual. Additionally, evolving gender dynamics have led to changing roles and expectations in dating. Different regions within the UK may have their dating norms and approaches. For instance, urban areas like London might have a faster-paced dating scene compared to more rural areas.

10 best dating apps in the UK

The best dating app for you will depend on your individual needs and preferences. Consider what you are looking for in a relationship and what features are important to you when choosing an app.

But with that being said, here are the 10 best dating apps you should know about!

  1. eHarmony – Best for serious relationships eHarmony stands out for its meticulous approach to matchmaking, utilizing a sophisticated algorithm that delves into personality traits, values, and interests. It aims to connect individuals seeking long-term and meaningful relationships by offering a carefully curated selection of highly compatible partners.
  2. Match.com – Best for a large user base Match.com one of the most popular dating platforms globally, attracts users with its extensive user base and a plethora of features. The app employs personality tests, compatibility quizzes, and robust search filters to assist users in finding suitable matches based on their preferences and criteria.
  3. Hinge – Best for engagement and meaningful connections Hinge prioritizes forging genuine and meaningful connections by encouraging users to showcase their personality through thought-provoking questions and bios. By moving beyond superficial swiping, it strives to foster more authentic interactions and relationships.
  4. Tinder – Best for convenience and easy swiping Tinder revolutionized the dating landscape with its user-friendly swiping interface and immense user base. It has gained acclaim for its simplicity and ease of use, allowing users to quickly browse through profiles and make connections based on mutual interest.
  5. Bumble – Best for women to make the first move Bumble, akin to Tinder in terms of its swiping mechanism, distinguishes itself by empowering women to take the lead in initiating conversations. This approach empowers women and provides a platform for them to steer their dating journey.
  6. OkCupid – Best for a variety of relationship types OkCupid prides itself on its inclusive nature, catering to a diverse range of relationship types and orientations. Its features, including personality tests, compatibility quizzes, and search filters, assist users in finding matches based on their unique preferences.
  7. Plenty of Fish (POF) – Best for a free option with a large user base POF offers a balance between cost-effectiveness and features, making it an appealing choice for users seeking a free dating experience. With a substantial user base, it provides essential functionalities for connecting with potential partners.
  8. Zoosk – Best for matching with people based on your interests Zoosk employs a multifaceted approach to matchmaking, considering factors like interests, location, and even compatibility with Facebook friends. This diverse range of criteria enhances the likelihood of finding compatible matches.
  9. OurTime – Best for over 50s OurTime caters specifically to individuals over 50, recognizing the unique dating needs of this age group. It provides a platform for older users to connect, form relationships, and explore companionship within their peer community.
  10. Feeld – Best for exploring fetishes and kinks Feeld is designed for individuals interested in exploring fetishes and kinks, offering a platform for unconventional connections beyond traditional dating norms. It provides a unique dating experience for those seeking something different and specific in their relationships.

Future of dating in the UK

As we move from a more traditional dating culture to a progressive, futuristic dating scene, it is always interesting to predict how the future of dating will look in the UK.


Dating will likely remain heavily influenced by technology, with further integration of AI, virtual reality (VR), and augmented reality (AR) to enhance the dating experience. Advanced algorithms could provide even more accurate matching and personalized recommendations.

Virtual dating and online interactions, accelerated by the pandemic, may continue to play a significant role. Hybrid approaches that seamlessly combine online and offline experiences could become more prevalent, offering flexibility and convenience.

Dating platforms will likely place a stronger focus on security and privacy, employing advanced measures to protect user data and ensure a safer dating environment.

Artificial intelligence could be used to create highly personalized dating experiences, offering tailored date suggestions, conversation prompts, and relationship advice based on individual preferences and interactions.


Future dating platforms may prioritize mental health features, providing resources, support, and even mental health professionals accessible within the app. This aligns with the growing emphasis on emotional well-being and mental health awareness.

There might be a surge in sustainability-conscious dating, where individuals seek partners who share their eco-friendly values and lifestyles. Ethical considerations regarding social issues and responsible consumerism could also influence dating choices.

The future of dating is expected to be more inclusive, welcoming people of diverse sexual orientations, gender identities, and cultural backgrounds. Apps and platforms will increasingly tailor their features to cater to the needs of a broader spectrum of users.

Dating apps might evolve to facilitate connections within specific communities or localities, encouraging meaningful interactions and relationships within closer geographical proximity.

While it is only a prediction and we may never accurately know what the future holds, it is always fun to think about how the future of the dating world may look like!

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