The Anatomy of a ‘Perfect’ Facebook Post [Infographics]

Are you frustrated by the lack of engagement with your Facebook posts? In order to gain more engagement on your Facebook posts you need to know what are the elements that make a post ‘Perfect‘, which helps your Facebook post to stand out from the competitors.

Digital intelligence firm TrackMaven, has made an infographics which tells some proven tips that make your Facebook post perfect. The results are based on an analysis conducted over 1.5 Million posts from nearly 6,000 brand Pages, according to TrackMaven.

So, here’s the findings of the study: (Text version)

1. Word power:

The maximum character count for a Facebook post is over 60,000 – so don’t let the cat get your tongue. Posts with 80+ words garner 2X as much engagement.

2. Show and Tell:

Posts with images see 37% more engagement than those with just text..so get visual!

3. Interact After Hours:

Posts published after hours (5 p.m. and 1 a.m.) see 11% more interactions than those published during the work day (8 a.m. to 5 p.m.) and 29% more than those published before work (1 a.m. to 8 a.m.)

4. Weekend Boost:

Less than 18% of posts are published on weekends, but weekend content sees the most engagement. Posts published on Sundays, for example, get 25% more Likes, Shares, and Comments than Wednesday posts.

5. Engage Your Audience:

Consider boosting a post for greater reach and engagement. Likes are the most common social interaction on Facebook, accounting for 87% of all Facebook interactions, compared to 5% Comments and 8% Shares.

6. Focus on Free Time:

Thursday is the most popular day to post (16.82% of posts), while lunch time (12-1pm EST) is the most popular time (8.55%). Try posting when there’s less competition in the NewsFeed.

Engage with Punctuation

7. Hashtags(#):

Posts with hasthags see 60% more integrations on average. Use them strategically to link your posts to larger discussions and trending topics

8. Exclamation Points (!):

Be positive! posts with exclamation points see 2.7X more interactions on average.

 9. Question Marks (?):

Posts that ask questions garner 23% more engagement on average. Try getting inquisitive to start a dialogue with your audience.

Have a look at this infographics: The Nuts and Bolts of a Perfect Facebook Post: